Definitely the same as hobby lobby. The question is if your religious beliefs make you exempt from generally applicable laws. Hobby Lobby said yes.Personally, I would hope things like this get worked out by online reviews, protests, word of mouth, etc. Although, I don't think this should exempt them from any anti discrimination laws. Providing a cake is not violating religious practice. Marrying the couple would be different. This is not analagous to Hobby Lobby because the law would require Hobby Lobby to pay for treatments that would allow an egg to be fertilized but not implanted.