This actually lead me to reach out and ask a few local retailers what their take was on the DDR4 version of GT 1030, and do they ever see any kind of backlash from this sort of thing.
For obvious reasons I won’t name any of the retailers' names, but I can tell you what they said, and they all said pretty much the same thing: First, the big issue for retailers is that they often don’t know exact what models they are buying, and I know that sounds silly but it makes sense. The people in these purchasing roles often aren’t computer geeks, they pay attention to product codes and pricing, not what type of memory a graphics card uses. They will see GT 1030 stock is low and they’ll order more GT 1030 stock, it’s not like cheap brand has on GT 1030, even before the DDR4 mess most brands offered 4 or 5 models.
So many of them unknowingly bought up DDR4 GT 1030 stock, assuming it was just the same GDDR5 GT 1030 stock they’d been buying for the past year. The specs are often supplied and then just copy and pasted to the website and this isn’t unusual.
Almost all of them admitted that if it wasn’t for the controversy around the spec change they would have been none the wiser, and it would have just been pure chance if they happened to notice the change at all. They also said unless the model name is changed or there is some obvious difference this stuff often goes under the radar.
This then causes massive issues for these retailers as they are unknowingly selling their customers inferior products and that’s not something they want to do for obvious reasons. So Nvidia aren’t just hurting their customers, but also potentially hurting the retailers and their own board partners, this is a bad look for all involved and needs some kind of fix soon.