That would be a mighty task to accomplish.
Indeed.
The reason why Facebook can get away with most of the data mining done on Facebook is the fact that they aren't really doing any of it themselves, nor are they profiting from it. If they could sell the data, they would get a ton of money... but of course they would alienate their userbase, anger privacy groups even more, and land themselves in legal trouble.
What alent1234 pointed out makes the most sense. Facebook can't be very profitable in the future (not enough to justify the $100 billion in shares, anyway) unless they branch out and buy many smaller businesses. And not just social networking related ones or tools to bolster Facebook itself. It's possible they'll go after the gaming market more heavily, acquire several publishers especially in the mobile app market, and possibly look at profitable companies in other industries.
They aren't creating enough content themselves to sell, and advertising alone isn't enough.
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