2022, Musks annus horribilis.
Maybe you have not had the best year. But take some consolation from the fact that you did not YOLO yourself into overpaying for an unprofitable social-media platform, publicly try to
wriggle out of the deal, get lawyered into ponying up, liquidate
billions of dollars of stock in a down market to do so, take over a company you did not really want, shitpost your way into a revenue crisis, quit
paying your bills, antagonize your
super-users, wink-wink
at Nazis, and decimate
your staff, all the while damaging your other,
more lucrative businesses. Or at least probably not, unless you are Elon Musk. .....
Twitter isn’t heading toward a happy financial equilibrium.
www.theatlantic.com