This is a low volume product, as almost every poster here has acknowledged.
Low volume? Nobody said that. They said it occupied a niche, that's all. Rest assured that Apple could find any number of creative ways to utilize this chip in their products.
Do you actually think AMD will sell millions of these highly expensive and specialized chips?
Remember, this is Apple handling the sales. The "fruity cargo cult" (lulz) is great at selling things. They sell a lot of Macbook Pro models.
Even if they did, do you really think AMD's margins are going to be anywhere near intel's?
Well you know, Intel did approach AMD about this, not the other way around . . .
what it does i destroy any mindshare AMD might gain with it's APU solutions. They will now be branded as "low cost alternatives".
Bollocks. It's a chip going in Macbooks and such. You won't be able to get it anywhere else. It's an OS X product, not a Win10 product. AMD's APUs aren't even supported in that ecosystem. I doubt that you'll see these chips running Win10 (though you might seem some with hacked Linux installs). No consumer or OEM will look at "wintel" APUs as "low cost alternatives" compared to the Mac products featuring these Intel/AMD hybrid chips. They are not alternatives at all, since you can't really do the same thing with them.
I'm really sad to see Iris with its sweet L4 eDRAM cache go. I've been wanting a successor for the i7-5775C for years and now it looks like it may never happen.... We may see the Iris name stil exist however, but it will forego the L4 cache most likely.
With the advent of faster DDR4 speeds, I was under the impression that eDRAM was losing its lustre anyway. Unless Intel was going to improve performance on it.
I do sort of agree though. The i7-5775c was the not-so-little chip that could.
Regarding the comments about Apple. Looking at the huge performance gains they seem to be getting from their own A series line of CPU's I'm not so sure they will be wanting to partner up with Intel for much longer. Apple love controlling all of their eco system and cutting out Intel would help. Those A11's cpus are quite impressive.
It is my understanding that Intel had to rope in RTG graphics for GPUs to help stave off that inevitable transition.