A Cock Merchant was mentioned in the closing dialogue of episode __whatever that was__.
It is noted in canon that, in the closing action of any cliff-hanger-scripted content, material in the closing action must be addressed upon the following episode, if not soon thereafter.
It is now inconceivable that such cock merchant will appear, what with power of kingdom now backing our potential cock merchant patron.
If such details are disregarded by both writer and director, is it not said that offended viewers are entitled to one trip to King's Dominion with the actor/actress of their choosing, for one day, and 12 comley lasses of virtue true?
Also...Hitchcock totally demanded of all of us: If we see that gun in the first act, that shit sure as shit better be in play by the end of the 3rd act....motherfuckers.