I always find this argument amusing. AMD's every bit as guilty as Intel of platform updates and incompatibility, they've just been minimizing mechanical incompatibility of late. Here's a nice comparison of sockets targeted towards consumers/enthusiasts since the two companies diverged at socket 7.
Code:
Intel - AMD
Socket 8 - - 1995
Slot 1 - - 1997
- Super Socket 7 - 1998
Socket 370 - Slot A - 1999
Socket 423 - Socket A - 2000
Socket 478 - - 2000
- Socket 754 - 2003
- Socket 940 - 2003
LGA 775 - Socket 939 - 2004
- Socket AM2 - 2006
- Socket F - 2006
- Socket AM2+ - 2007
LGA 1366 - - 2008
LGA 1156 - Socket AM3 - 2009
LGA 1155 - ? - 2011
Now, the favored argument against Intel primarily sprouts from the multiple iterations and non-forward compatibility of LGA 775 in particular. The original pentium 4 motherboards didn't work with some of the later 'high end' pentium 4's due to inadequate VRMs, nor did they work with the initial core 2 duo. And then initial core 2 duo motherboards didn't necessarily work with 45nm processors, so it could be claimed that LGA 775 was 3-4 sockets... at which point you've caught up with the number of sockets AMD released in the same time frame.
As for the counter-argument that there's some degree of compatibility between AM2, AM2+, and AM3... Sure, in the same way that there's a degree of compatibility between all those variations of LGA 775. I can find a number of early AM2 motherboards that are not compatible with AM2+ processors (sure it's likely because the manufacturer was too lazy to update the BIOS, but they always could have implemented something in a fashion that resulted in actual incompatibility.) Same goes for AM2+ boards supporting AM3 processors - there are some that don't, again, primarily for the same sort of reasons why older LGA 775 boards might not work with newer processors. And indications thus far are that AM3+ will be the same thing once more, with only newer AM3 boards being compatible, though as usual, without the new features enabled by the socket update.
Note that I have zero expectations of ivy bridge actually working in my P67 motherboard, but I wouldn't be surprised if P67 motherboards released/revisioned later this year and hence still well before ivy bridge will support it.