Most bike dealers do this. And you can negotiate any of those fees down to generally zero. When I bought my bike in 2008 (yes, I bought it new) they listed the price as $5,999 (which was the MSRP of my bike). I told them I'd pay $6,300 OTD because I could literally drive up to OTD Cycle Sports in Orange County and pay exactly that for the same bike out the door. The dealer balked and kept coming back with prices thousands of dollars over the price OTD quoted me but they finally came down to $6,500 so I bought it from them.
Do NOT get any of the bullshit they offer you in the finance department either. This is pure profit for the dealer and is never worth it. I paid quite literally $6,500 for my bike OTD which is basically MSRP plus tax, title, and license. No delivery fees, no assembly fees...none of the bullshit they try to sell you in the finance department (and I didn't finance my bike through them).
Oh, and NEVER finance gear on top of your bike loan or you'll be upside down in it until you pay it off.