Question are video card prices headed down yet?

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jpiniero

Lifer
Oct 1, 2010
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For reference that card was $830 a few weeks back. Now +$50.
And the Red Devil 7900 XTX was $880 at that time. Now +$20.
I think the Spectral version at $950 is actually at its lowest price I've seen.
So go the prime day "sales".

The Hellhound at least is the lowest price it's been at Amazon, according to CamelCamelCamel.
 
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jpiniero

Lifer
Oct 1, 2010
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CamelCamelCamel is not allowed to show all deals by Amazon's terms of service. Do keep that in mind. Here's some proof

If you read the thread, Powercolor screwed up. I doubt anyone actually got one with the $100 off coupon.

That being said, that is a good point that coupons/etc could avoid price trackers like CamelCamelCamel.
 

gdansk

Diamond Member
Feb 8, 2011
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If you read the thread, Powercolor screwed up. I doubt anyone actually got one with the $100 off coupon.

That being said, that is a good point that coupons/etc could avoid price trackers like CamelCamelCamel.
There are also people reporting they received it in the thread (and that it has a lot of coil whine).
But the point is don't trust CCC for all time lows. Just a general trend. Amazon goes to some effort to hide this. They cannot reliably track that due to Amazon's API terms. Neither can PCPartPicker.
 
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Heartbreaker

Diamond Member
Apr 3, 2006
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I hope prices aren't going up again.

I've been watching RTX 4070 pretty much since release. I have all of Amazons base price models in a Wishlist that I check daily. These are essentially $809 CAD.

The best deals were actually right at release, there were $799 cards for weeks then the settled stably around $809, until recently.

Now all the base price cards are either out of stock, or climbed in price to $824 or above... :(

I know it's small movement, but it's movement in the wrong direciton.
 

MrTeal

Diamond Member
Dec 7, 2003
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I hope prices aren't going up again.

I've been watching RTX 4070 pretty much since release. I have all of Amazons base price models in a Wishlist that I check daily. These are essentially $809 CAD.

The best deals were actually right at release, there were $799 cards for weeks then the settled stably around $809, until recently.

Now all the base price cards are either out of stock, or climbed in price to $824 or above... :(

I know it's small movement, but it's movement in the wrong direciton.
This happened with Ampere as well. AIBs have to make MSRP models, but really have 0 desire to sell base ones when they can move premium SKUs at higher margins. There usually seems to be poor stock of them.
 

Aapje

Golden Member
Mar 21, 2022
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I hope prices aren't going up again.
I honestly have little hope that we'll see major improvements as Nvidia wants to sell as much as possible at premium prices to AI customers.

With no one willing and able to seriously compete, they won't even lose major market share in the consumer market. So there is little reason for them to lower prices or even just cut AIBs some slack.
 

jpiniero

Lifer
Oct 1, 2010
16,588
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I honestly have little hope that we'll see major improvements as Nvidia wants to sell as much as possible at premium prices to AI customers.

With no one willing and able to seriously compete, they won't even lose major market share in the consumer market. So there is little reason for them to lower prices or even just cut AIBs some slack.

AMD tries to compete. But since nobody buys their GPUs unless their margins suck, it's not a real shocker they are losing interest.
 

MrTeal

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Dec 7, 2003
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AMD tries to compete. But since nobody buys their GPUs unless their margins suck, it's not a real shocker they are losing interest.
I'm not sure there is a way out of this for them, really. They would need a big outright win to actually swing mindshare, not just on pricing but where their halo outperforms Nvidia on the scale that the 4090 beats the 7900 XTX. That would take Nvidia stumbling quite a bit along with great execution from AMD. The entrenchment is worse now than it was when the 9700 was released, and even then it took awhile into the new generation before ATI closed the gap in sales.
 
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DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
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Aug 22, 2001
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I'm not sure there is a way out of this for them, really. They would need a big outright win to actually swing mindshare, not just on pricing but where their halo outperforms Nvidia on the scale that the 4090 beats the 7900 XTX. That would take Nvidia stumbling quite a bit along with great execution from AMD. The entrenchment is worse now than it was when the 9700 was released, and even then it took awhile into the new generation before ATI closed the gap in sales.
This seems a logical conclusion. It also seems to be the most popular scenario posited, from reading comments around the web.

But it isn't the only way it could happen.

"Never interrupt your enemy when he is making a mistake." - Napoleon Bonaparte

It's possible for Nvidia to destroy their own mindshare, and lose their own market share. There has been a decided shift in attitude towards them on PCMR and youtube channel comments sections since the pandemic. 40 series shenanigans have fanned those flames. Big green keeps treating their gaming customers with hubris and disdain, and they will lose a lot of them. Provided AMD stops tripping over their own feet, and Intel executes on Gandalf. Giving those shoppers elsewhere to turn.
 
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GodisanAtheist

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Nov 16, 2006
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This seems a logical conclusion. It also seems to be the most popular scenario posited, from reading comments around the web.

But it isn't the only way it could happen.

"Never interrupt your enemy when he is making a mistake." - Napoleon Bonaparte

It's possible for Nvidia to destroy their own mindshare, and lose their own market share. There has been a decided shift in attitude towards them on PCMR and youtube channel comments sections since the pandemic. 40 series shenanigans have fanned those flames. Big green keeps treating their gaming customers with hubris and disdain, and they will lose a lot of them. Provided AMD stops tripping over their own feet, and Intel executes on Gandalf. Giving those shoppers elsewhere to turn.

- "Anything is possible, but not everything is probable"

-Abraham Lincoln, Vampire Hunter.

I think we all know the only way out of this hole for AMD is to compete on price for a while, and they don't seem particularly willing to do that given the launch prices of the 7xxx series.

Given the fact that cards are going for so much less now means there was a lot of cushion built in to those prices and AMD shot themselves in the foot by launching high then almost immediately going low.

NV keeps opening new fronts while AMD cannot even keep up with them in Raster performance. I am reading a lot of "Why buy a 7xxx when you don't really get anything new over a 6xxx or 3xxx series". NV's software strategy has been something AMD has never really been able to keep up with.

So this is another one of those posts that sounds like I'm disagreeing with you when I'm actually agreeing with you, sorry about that. I hate when people start a response with "No, akshually..." and then just repeat my points back to me.
 
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Saylick

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Sep 10, 2012
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This seems a logical conclusion. It also seems to be the most popular scenario posited, from reading comments around the web.

But it isn't the only way it could happen.

"Never interrupt your enemy when he is making a mistake." - Napoleon Bonaparte

It's possible for Nvidia to destroy their own mindshare, and lose their own market share. There has been a decided shift in attitude towards them on PCMR and youtube channel comments sections since the pandemic. 40 series shenanigans have fanned those flames. Big green keeps treating their gaming customers with hubris and disdain, and they will lose a lot of them. Provided AMD stops tripping over their own feet, and Intel executes on Gandalf. Giving those shoppers elsewhere to turn.
Nahh, I don't buy it. Between the devil they know and the one they don't, they'll choose the one they know.
 
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Heartbreaker

Diamond Member
Apr 3, 2006
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It's possible for Nvidia to destroy their own mindshare, and lose their own market share. There has been a decided shift in attitude towards them on PCMR and youtube channel comments sections since the pandemic. 40 series shenanigans have fanned those flames. Big green keeps treating their gaming customers with hubris and disdain, and they will lose a lot of them. Provided AMD stops tripping over their own feet, and Intel executes on Gandalf. Giving those shoppers elsewhere to turn.

Sure... Same thing was said about RTX 2000 series.

People forget that the moment the release a card they want, for a price they are willing to pay.
 

MrTeal

Diamond Member
Dec 7, 2003
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I agree somewhere, Nvidia probably could poison their own brand. It would take a long time though and probably more than just bad pricing, and I'm not sure I see that happening.
People are pissed about pricing and not feeling heard by Nvidia right now, but as Heartbreaker says it's hardly the first time that's happened. They're mad because they still want that Nvidia card. For AMD to really swing it they need to move to a place where people are pricing out their build on PCPartPicker with their $400 GPU, but then make a new one on the side and build it out with a top spec AMD 8900 XTX just to look at it.
 
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Heartbreaker

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Apr 3, 2006
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I think we all know the only way out of this hole for AMD is to compete on price for a while, and they don't seem particularly willing to do that given the launch prices of the 7xxx series.

I don't blame AMD at all, for not wanting to try taking market share with cut prices.

Despite the forum conclusion that GPU margins are massive, AMD margins aren't so hot right now:


Also it's hard to say it would win them much market share as NVidia would respond by lowering prices enough to prevent that.

The only certain outcome of attempting to take market share with lower pricing, is lower margins.

NV keeps opening new fronts while AMD cannot even keep up with them in Raster performance. I am reading a lot of "Why buy a 7xxx when you don't really get anything new over a 6xxx or 3xxx series". NV's software strategy has been something AMD has never really been able to keep up with.

It's not just Software. NVidia added dedicated HW ML cores to it's consumer GPUs in 2018. 5 years later and AMD still hasn't. At this point ML cores are everywhere. Smartphones have them.

Since the Phoenix APU has them, I'm fairly confident the RDNA 4 GPUs finally will, but that will be too late for me.

It's unfortunate, but it would take a fairly massive discount to consider an AMD part given the feature deficit.

AMD really needs to pay more attention to the feature gap, so they aren't just losing sales to buyers that are interested in more than just Raster performance.

Bottom line: It's much better, to get feature parity, than it is to try and take market share with pricing.
 
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Feb 4, 2009
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I’ll say it again, AMD makes fine cards and they typically are priced well for what they are.
That’s just something people aren’t excited about. I’ve never been all that excited about anything that’s like the third best but lowest cost of the three.
Even old crossfire or free synch. They’re okay product, these products would never exist if nvidia didn’t do them first. Sort of hard to be excited about me too products.
I’m still hoping intel comes out big time next release.