Suspicious-Teach8788
Lifer
- Feb 19, 2001
- 20,155
- 23
- 81
I think this is an interesting move by Coke honestly. I'm not offended by this ad, but I can see why some might be, and perhaps they're drawing conclusions that drift too far from what the ad was meant to show.
At the same time, it's hard to ignore that there's multiple ways Coke could've done the ad.
For example:
- Coca Cola could've shown people from all over the world singing an international song. Perhaps the World Cup song? Or since this is the NFL, they could've all been singing some NFL-related song.
- Coca Cola could've shown Americans of different ethnic backgrounds singing America the Beautiful all in English (same footage, different vocals).
- And then there's the ad as it was.
If you play through those 3 different ads, they show something entirely different. It's not hard to see why some people feel differently about the ad, but certainly "#SpeakAmerican" isn't an appropriate response. I'm not saying Coca Cola should've done it differently, but it's slight nuances that can evoke different emotions.
At the same time, it's hard to ignore that there's multiple ways Coke could've done the ad.
For example:
- Coca Cola could've shown people from all over the world singing an international song. Perhaps the World Cup song? Or since this is the NFL, they could've all been singing some NFL-related song.
- Coca Cola could've shown Americans of different ethnic backgrounds singing America the Beautiful all in English (same footage, different vocals).
- And then there's the ad as it was.
If you play through those 3 different ads, they show something entirely different. It's not hard to see why some people feel differently about the ad, but certainly "#SpeakAmerican" isn't an appropriate response. I'm not saying Coca Cola should've done it differently, but it's slight nuances that can evoke different emotions.
