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AMD's response to the gtx670

tviceman

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http://www.brightsideofnews.com/news/2012/5/9/amd-counter-attacks-geforce-gtx-6702c-questions-nvidias-kepler-availability.aspx

Some of it is right, some of it is spin city, and some of it is blowing hot air out their A$$'s. Regardless, it sounds like AMD doesn't want to issue another round of price cuts which sucks for consumers and I personally think is the wrong move, given some gtx670's are still in stock on the web. The hd7970 is a $450 AT BEST product (imo $430-400 is more appropriate). Even the gtx680 looks overpriced in comparison to the gtx670, and until Nvidia allows unlocked gtx680's (IF they allow it), or an AIB packages 7ghz rated vram with a gtx680, the gtx670 is simply the smarter purchase.

Anyways, AMD was slow to react to gtx680's release and it looks like they want to equally ignore the gtx670.

EDIT: I forgot that AMD was going to up the reference hd7900 series clock speeds and reintroduce them. That is probably the better move for them, from a business perspective. Still, I'd think they would have done that by now since gtx680 has been out for 6-7 weeks now. AMD is so slow to react.
 
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Lonyo

Lifer
Aug 10, 2002
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Jaydip

Diamond Member
Mar 29, 2010
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Well 670 made the 7950 irrelevant @ 399$.I think it should look like this
7970 449$
7950 349$
7870 279$
7850 209$
 

blastingcap

Diamond Member
Sep 16, 2010
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Why are you surprised? When NV dropped GTX460 prices by $20 the day HD6850 launched, AMD didn't follow suit. AMD has always been less able to drop prices than NV; they have a money-bleeding CPU division and their GPU division is only strong in gaming cards. Meanwhile NV's high-profit HPC/pro graphics divisions can subsidize their gaming division. Not to mention how AMD has tons of debt and NV is essentially debt-free.
 

Don Karnage

Platinum Member
Oct 11, 2011
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Amds response to nvidia and the gtx 670



Anyone who even considers the 79xx series right now is simply blinded by loyalty.
 

Ieat

Senior member
Jan 18, 2012
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AMD is in a bad spot right now. They have products that are more expensive to manufacture and are generally slower then the competition. Throw in multi-gpu driver issues and the mindshare that Nvidia normally enjoys and its very tough sledding. Nvidia actually threw AMD a bone by locking voltage on the 6 series. If you could actually bump voltage on the gtx 670/680 things could of gone from bad to plain ugly.
 

Crap Daddy

Senior member
May 6, 2011
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This was posted on the 9th of May. The AMD guy had no clue what was going to hit him the next day. From a price performance POV the GTX 670 makes the 7970,7950 and the 7870 at the prices they are now an option only for the red team fans. Also a GTX680 will be very hard to sell.
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
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Well 670 made the 7950 irrelevant @ 399$.I think it should look like this
7970 449$
7950 349$
7870 279$
7850 209$
7850 is mostly unaffected because it's in a completely different budget category. It competes with 580 570 560 Ti core 448 etc.


This was posted on the 9th of May. The AMD guy had no clue what was going to hit him the next day. From a price performance POV the GTX 670 makes the 7970,7950 and the 7870 at the prices they are now an option only for the red team fans. Also a GTX680 will be very hard to sell.
To the contrary, they knew what was going to happen and were desperately trying to play up their cards and play down their competitor's "paperware" as they called it. AMD knows what NV is up to and vice versa, prior to launches. Maybe not by months or even weeks, but they know when something is about to happen within days. Witness NV's nasty-ass $20 price drop on the GTX460 literally the morning of AMD's 68xx launch. Brutal marketing. Good. I would rather they be nasty to each other than collude to prop up prices.
 
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Don Karnage

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Oct 11, 2011
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This was posted on the 9th of May. The AMD guy had no clue what was going to hit him the next day. From a price performance POV the GTX 670 makes the 7970,7950 and the 7870 at the prices they are now an option only for the red team fans. Also a GTX680 will be very hard to sell.
Id still buy a 680. My Asus 670s are going on water and being hard modded for more voltage.
 

Jaydip

Diamond Member
Mar 29, 2010
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7850 is mostly unaffected because it's in a completely different budget category. It competes with 580 570 560 Ti core 448 etc.




To the contrary, they knew what was going to happen and were desperately trying to play up their cards and play down their competitor's "paperware" as they called it. AMD knows what NV is up to and vice versa, prior to launches. Maybe not by months or even weeks, but they know when something is about to happen within days. Witness NV's nasty-ass $20 price drop on the GTX460 literally the morning of AMD's 68xx launch. Brutal marketing. Good. I would rather they be nasty to each other than collude to prop up prices.
If 7870 comes down in price it should have some effect on 7850's pricing as well.
 

Gheris

Senior member
Oct 24, 2005
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Too be honest I was hoping for a price drop on the 7850 and other models in response to the release of the GTX670. Time will tell, but AMD need to do something.
 
Feb 19, 2009
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While brave, I don't think you would gain much. The PCB components itself is designed for ~170W TDP. Those VRMs i don't think would be happy with more volts, hence they have a max capped.
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
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If 7870 comes down in price it should have some effect on 7850's pricing as well.
I doubt it. They offer little above what a 7850 offers, once overclocked, and they've sold poorly because of the huge gap in pricing at launch. 350/250 was crazy. 300/250 or better yet, 280/240 would be more reasonable today.
 

mple

Senior member
Oct 10, 2011
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I doubt it. They offer little above what a 7850 offers, once overclocked, and they've sold poorly because of the huge gap in pricing at launch. 350/250 was crazy. 300/250 or better yet, 280/240 would be more reasonable today.
280/240 with the MSI Hawk and other top end models at $300.
 

guskline

Diamond Member
Apr 17, 2006
5,338
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I read AMD's response and parts ARE true. 680s are hard to find and the 670 GTX has made it a lot less attractive. Yes, the 7970 has 1 more gig vram but even in the multi monitor reviews at 5760 x 1080 the 680s are holding their own. I think the 680s really didn't bother AMD because they were not plentiful. The 670s? OUCH, that hurts. ( me too because I spent plenty to get a 680). The 670s at $399 are nipping at the heels of 7970s that are priced at @$450.

I have been very loyal to AMD through the years but jumped ship on the CPU side to SandyBridge when AMD couldn't keep up. I was torn between the 7970 and the 680 for my 3 monitor rig when I wanted to upgrade from the 6970. I went back to Nvidia because the 460GTX 768s worked so well (they are for sale BTW). The Nvidia drivers and Surround on the single card are a dream. I've used Eyefinity but Nvidia Surround seems nicer.

Nvidia is back in the game BIG TIME with the 670GTX.

After the Bulldozer debacle, my faith in AMDs PR department is next to none.
 
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Zebo

Elite Member
Jul 29, 2001
39,386
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AMD should have 2 GB 1100Mhz versions for $439 and $379 respectively. Would maintain price levels and be a little cheaper to make.

Another thing they have is more robust design. Honestly if card was same overall speed for a few bucks cheaper I'd go for 7950 every time just for higher end PCB and exacting control over overclocking with voltage adjustments.


Oh and if they don't lower price of 7870 to $269 soon like before 660s come they will miss a huge opportiunity to cash in on middle market. That's one they have to lower immediately for sustainability.
 
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Rvenger

Elite Member <br> Super Moderator <br> Video Cards
Super Moderator
Apr 6, 2004
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I still don't think the 7970's price is irrelevant, its a good performing card, just not in the games I want.


7950 and 7970 will get a boost in clockspeed and the old ones will be discontinued. Price will stay the same.
 

thilanliyan

Lifer
Jun 21, 2005
11,283
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Id still buy a 680. My Asus 670s are going on water and being hard modded for more voltage.
Is there a vMod for 670s out yet?

Better be careful, if the board components are only designed for a certain power consumption, and you vMod it, VRMs might go pop.

I absolutely would not hard mod, if you care about the warranty. If you don't, well...godspeed, and post your results. :)
 

exar333

Diamond Member
Feb 7, 2004
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Id still buy a 680. My Asus 670s are going on water and being hard modded for more voltage.
I would be very interested to know what max freq you get from your cards before volt-modding and then after. Also, if the memory gains much from the additional voltage as well.

Obviously water-cooling will help a lot with temps, but it would be great to know if the volt-modding is worth the effort. Good luck!
 

guskline

Diamond Member
Apr 17, 2006
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Rvenger, honestly is that 670GTX the "hot rod" they say it is. Since you've had a 7970 I value your opinion. Did you own a 680 GTX also?
 

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