Sorry this simply doesn't hold water. The average
consumer doesn't only look at performance or fury x would have flew off shelves when it was selling at ~$280.
People don't only look at performance per dollar.
If you're going to say the average consumer doesn't know much about this you can't claim they also know perf per dollar.
Being $50 cheaper 1 full year later means nothing. You could have matched that price with a sale.
. This product isn't good from any standpoint.
Vega has way too many things negative about it vs the gtx 1080 that isn't all washed away by a simple 15% performance advantage(if lucky) and a 10% lower price tag.
Only forum nerds will look at those stats.
Consumers will look at performance, power consumption, and the average perception of the card among other factors. This will be the worst selling amd card in recent amd history
I think you are not taking into account mindshare and public perception.
Back in 2015 AMD had horrible mindshare and respect amongst consumers or even tech sites, people just bought Intel or nvidia no matter what, Amd has seen a massive turn around in that regard and this alone alongside competitive prices, bundles and freesync2 will attract more sales imo.
Fury was also hampered by only 4gb ram, that didn't look great at the time compared to 980ti having 50℅ more, not to mention slightly better performance.
Your correct consumers do look at those things, but those consumers that do will be the same type who know this is a new architecture, that amd has a very positive and traceable history of improving drivers over time, so they will factor in all factors price/performance/power/future credentials and compare against competitor, I think Rx Vega would look pretty decent vs.1080@450$.
But that's the techy peeps, the casual will mostly but a gaming PC for their budget and whilst I totally accept the vast majority will pick nvidia regardless due to brand value, a larger chunk than in 2015 will plump for AMD imo.
Again this depnds on prices and final performance being at the expected 10-15℅ above 1080.
Edit: I forgot to say that first appearances and reviews count when assessing gpu lives, fury x got average reviews at the time and this stuck for the lifetime of the club together with AMD brand value and limited 4gb ram issue, had fury x had 6gb ram it would have sold much much more imo.
If Vega is priced correctly and is marketed right it could possibly get a better set of reviews on launch which will tide it over on every gpu purchase.
Just my 2 pence worth.