Yea, and I still remember the AMD PR for Bulldozer showing it to be as fast as a thousand dollar EE intel chip in gaming. Of course, that was because they used a gpu limited scenario. So I dont really put much credence to the Blender test. We dont really know the limitations of the test, or how much clockspeed Zen had left on the table. We do know that they had to underclock BW-E to get the results they wanted, when in the real world, nearly every HEDT chip will be highly overclocked.
I do agree with you on the pricing. There is a lot of hype, self-delusion, wishful thinking, whatever from AMD fans (not you, obviously, but the usual suspects) thinking Zen is going to provide eight core intel performance at half or less of the price. If they can match BW-E 8 core, then they have a lot of leeway to sell cheaper and still make a nice profit. Even in that best case scenario though, I dont see them selling it for less than 7 or 8 hundred dollars. More realistic to me is that in a wide range of uses it will compete more closely with hex core hedt, perhaps winning most multi-threaded tests and losing in single threaded. AMD is lucky that BW-E was basically a flop for Intel, except for the availability of the 10core chip, so that gives them an easier target. However, not too long after Zen becomes available, they will have to compete with Skylake HEDT, which I expect to bring both IPC gains and much better overclocking than BW-E.