AMD reduces prices, new game bundle inbound

[guskline]

AMD Radeon HD 7800 Series Price Cuts, New Game Bundle Inbound


Price drops are always welcome, let's hope Nvidia responds.

Agreed, but if the Nvidia CEO's comments about supply constraints are accurate AND with the 660TI being released I doubt any big drops (except perhaps the GTX680 due to the 670s performance).

 

[dangerman1337]

Hopefully these prices will mean in the UK you will be able to grab a pre-overclocked 7870 for £200 inc vat.

 

[ShintaiDK]

Why do AMD list the GTX680 as 519$ when the MSRP is 499$. I can see they got creative in the notes. Same with the performance curve.

 

[jacktesterson]

AWESOME!

I want sleeping dogs, but am a little over extended at the moment, so now I'll be able to buy somebody's code hopefully

 

[sze5003]

Looks cool I really want sleeping dogs. Was considering a 670 but I didn't want borderlands 2. More interested in non cartoon games. Has the prices been reflected in online retailers? I need to check out the 7970..ugh this may tempt me to get a new case lol

 

[zaydq]

Wow amd's response to nvidia's offerings is quite staggering. Price drops on the 7900 series before 660ti release and now 7800 series price drops after. Now price/performance is in amd's park for sure.

Can't forget they both have enticing game offers. I'm more so excited for sleeping dogs.

 

[tviceman]

Sleeping Dogs looks great. I'm so backed up with games I probably won't consider getting it until around Christmas time. AMD has been stepping up their developer relations - now lets see them put features in the game that improve visual fidelity to a noticeable degree.

 

[Dark Shroud]

I have a point: Wouldn't this reduced pricing gained much more traction when AMD announced the bios 7950 update before the official GTX 660 TI reviews? It may of changed many conclusions considering the GTX 660 ti is a competitor and how important reviews are.

Considering how many review sites used stock 7900 cards instead of GE versions and older drivers in the reviews I'd say probably not.

 

[StrangerGuy]

7850 is $209? Why not just make it $199, under the $200 psychological price point.

 

[Rvenger]

It performs as well as a 7950 and is cheaper. It also comes with Borederlands 2 on Newegg. Can't beat that.

You have been bashing AMD since you registered here. You can ramble all you want about the 660ti being better because it won't sway my decision on the 7950. I have owned all the current Nvidia/AMD cards this generation except for the 660ti and I know I am not missing anything.

 

[Silverforce11]

7850 is $209? Why not just make it $199, under the $200 psychological price point.

Apparently 7850 1gb version will be <$200.. guess its fine for ppl who game <1080p.

 

[Silverforce11]

You have been bashing AMD since you registered here. You can ramble all you want about the 660ti being better because it won't sway my decision on the 7950. I have owned all the current Nvidia/AMD cards this generation except for the 660ti and I know I am not missing anything.

Yep just had a look at his post history.. obvious NV troll is obvious.

 

[TemjinGold]

So err... when do the price drops + Sleeping Dogs actually happen? I've been thinking about replacing my 580 with something that draws less power at idle anyway and the game looks awesome so this may be it for me!

 

[Rvenger]

Why do AMD list the GTX680 as 519$ when the MSRP is 499$. I can see they got creative in the notes. Same with the performance curve.

That's fudging it for sure. The 680 should be $499 MSRP and stacked in between the 7970GE and 7970. Unless they are comparing it to release competition. Who knows.

 

[f1sherman]

Side-Note: Maybe people will also stop posting Steam Sales Numbers to represent market share?

http://www.techpowerup.com/170575/G...Over-Last-Quarter-and-5.5-Over-Last-Year.html

- Nvidia gained in the notebook discrete segment (6%),
- AMD saw gains in the discrete desktop category (2.5%)
- Nvidia's desktop discrete shipments dropped 10.4% from last quarter

and increased mobile discrete shipments 19.2%.

LOL why ommitting this ^^

As for Steam numbers, do you know what "AMD saw gains in the discrete desktop category (2.5%)" means?

It means that AMD increased discrete desktop market share from something like 36% to 38.5%, with Nvidia dropping from 64% to 61.5%, so there is nothing contradictory there with Steam numbers.

GeForce alone made almost double revenue in Q2 compared to whole AMD graphics division - again in line with both Steam and JPR.
AMD is losing in desktop, but getting absolutely smashed in mobile where the big margins are. Nothing we didn't know already.

Lets us not forget Nvidia did this with only two 28nm parts, and the rest of lineup consisting of Fermi.

 

[Crap Daddy]

That's fudging it for sure. The 680 should be $499 MSRP and stacked in between the 7970GE and 7970. Unless they are comparing it to release competition.

Unlike some posters around here who tried desperately to convince us that the 660Ti is up against the 7950, AMD knows their business so what you see there is direct competition and prices related (that 519 for the 680 is just part of marketing really)

 

[Corporate Thug]

I would love to see a 660ti for $250 is w/ free borderlands 2...that would essentially make it a $200 purchase for me as I will be dropping $50 on BL2 anyway.

 

[f1sherman]

So... while we were discussing what would be a fair prices for 660 Ti,
AMD decided that it's them who should drop prices because... might be that 660 Ti is unfairly well priced?
Well proly having something to do with increased inventory too.

I have a point: Wouldn't this reduced pricing gained much more traction when AMD announced the bios 7950 update before the official GTX 660 TI reviews? It may of changed many conclusions considering the GTX 660 ti is a competitor and how important reviews are.

Pretty sad when your $10,000,000+/year CEO is getting free-tips from both SirPauly and Kitguru D:

KitGuru says: It’s always disappointing to see a company move price just AFTER the benchmarks come through. Razor-sharp marketing would move the price just before the world’s press do their testing – to spoil the opposition’s launch and help achieve wins for your own product. Could it be that nVidia doesn’t send early samples to AMD for testing?

 

[Corporate Thug]

So... while we were discussing what would be a fair prices for 660 Ti,
AMD decided that it's them who should drop prices because... might be that 660 Ti is unfairly well priced?
Well proly having something to do with increased inventory too.

The thing is that the 7950 has been consistently selling for the "new price" anyway so they might as well make it official and try to nab some sales.

 

[SirPauly]

Received an answer:

http://www.rage3d.com/board/showpost.php?p=1337019422&postcount=6

 

[RussianSensation]

7850 is $209? Why not just make it $199, under the $200 psychological price point.

I think it's $209 for 2GB and $189 for 1GB. With rebates, we should see HD7850 2GB go under $200 soon. I got my 6950 2GB that unlocked into a 6970 for just $230 in February of 2011. In 1.5 years, the mid-range price/performance curve in the GPU market hasn't moved that much. Part of that though is likely that AMD underpriced 6950 which makes it look a lot better than it is. There still isn't much viable upgrades for HD6950 2GB/GTX570 crowd without having to spend $330 for after-market 7950 and OCing it. Overall, this generation is still pretty expensive but now getting to more reasonable price levels. Now we just need NV to launch GTX660/GTS650 for more competition in the $250 and below space.

 

[sze5003]

I think if AMD would have had these prices at launch they would have sold way more than Nvidia. By the time 6 series came, more people would have bought Amd cards already. Its strange they set prices so high in the begginning and then lowered them now.

 

[Rvenger]

Unlike some posters around here who tried desperately to convince us that the 660Ti is up against the 7950, AMD knows their business so what you see there is direct competition and prices related (that 519 for the 680 is just part of marketing really)

If you leave MSRP aside and go by the average prices on newegg. It does hold true. You cannot get a 680 for under 507.86 shipped but you can get a Visiontek 7970GE with a custom cooler for $437.55, a faster card for $70.31 less. If the 680 were around that price then it would be much more tempting to go Nvidia.

 

[RussianSensation]

Pretty sad when your $10,000,000+/year CEO is getting free-tips from both SirPauly and Kitguru D:

KitGuru says: It&#8217;s always disappointing to see a company move price just AFTER the benchmarks come through. Razor-sharp marketing would move the price just before the world&#8217;s press do their testing &#8211; to spoil the opposition&#8217;s launch and help achieve wins for your own product. Could it be that nVidia doesn&#8217;t send early samples to AMD for testing?

1) It wasn't obvious until very close to GTX660Ti's launch what the specs were. There were all kinds of conflicting rumors floating with 1152 SPs and 256-bit bus, 1.5 vs. 2GB of VRAM. AMD might not have been aware of the exact specs of 660Ti until the last minute. Also, after-market HD7950s were hitting $320 price level for months, if you had followed the pricing trends for HD7950. All AMD did is make them official but plenty of people acquired HD7950 cards such as the MSI TF3 for just $320 1.5 months ago. HD7850 and HD7870 also saw prices drop to $220-250 for months if you followed. The online prices for all 3 of those cards actually rose slightly before GTX660Ti's launch.

2) Razor-sharp journalism wouldn't have tested factory pre-overclocked 660Tis against a reference cooled HD7950 GPU boost and left out after-market 7950s for a fair comparison given the state of market pricing in the US/Canada and the UK. Also, razor-sharp journalism wouldn't have limited testing to low AA levels and FXAA. Xbitlabs, Computerbase, TechReport didn't and they all exposed 660Ti's weaknesses. If the rest of the journalistic community did the same AMD probably wouldn't need to lower prices since many times GTX660Ti can't even beat an HD7870 in "NV TWIMTBP" games no less. You don't think NV's reviewers guide told journalists to test Batman AC at 4AA? It's pretty interesting that even 1300mhz GTX660Ti cannot overcome the 24 / 192-bit deficit when higher in-game settings are used against a after-market HD7950/GTX670.

3) Had AMD lowered prices before GTX660Ti launch, NV could have just as easily responded by launching at $279. Both companies go back and forth lowering prices and launching newer products. People here continue to imply that AMD uses re-active price drops to NV, but they are mysteriously forgetting that NV is 6-9 months late with its sub-$400 desktop GPU roll-out. We would have loved for AMD to launch an HD7950 for $319 on January 31st against a $450 GTX580, but things don't work like that.

When AMD launches HD8000 series first, NV will also lower prices on GTX600 series, and I again expect high prices from AMD. That's the only way AMD can survive at this point with how their CPU division is doing. Then NV will launch GTX700 and probably AMD will lower prices. Latest products will continue to command highest prices and worse price/performance than older products. That's how the GPU industry has generally worked.

I think if AMD would have had these prices at launch they would have sold way more than Nvidia. By the time 6 series came, more people would have bought Amd cards already. Its strange they set prices so high in the begginning and then lowered them now.

They did that already with 6 months early launch of HD5850/5870 and AMD's Graphics Division lost $ that generation. The main reason AMD stopped launching products priced as aggressively as HD4800/5800/6900 series is because it was hurting their profitability to the point of making the division lose $, and despite those aggressive prices, NV users weren't switching to AMD in large numbers enough to offset the profits per card sold. Essentially AMD is just back to using ATI's marketing strategy this round. They delivered the fastest single-GPU card and are delivering equal or better price/performance in almost every price level. Historically, NV tends to have 1 "superstar" card in a generation that delivers amazing price/performance. It used to be GeForce 4 Ti 4200, then 6600GT/6800U, then 7800GT/7950GT, then 8800GT/9800GT, then GTX460. The only 28nm desktop card on the NV side that actually falls into great price/performance category now is the GTX670 and it's $370+. If GTX660Ti drops to $249, it could become the next GTX460, but at $300, no way.

 

[f1sherman]

Damn... man....
Suffice to say you are wrong on multiple points in 1) 2) and 3).
Sadly I can not match your ENDURO - 10KB/post technique and address all of it.
But at least I'll be fair enough not to isolate only a single point, and gang upon it :

j/k, tongue in cheek etc...