Did you notice how the 7850 linked to did not have ANY game bundle, new or old? It did not have Dirt Showdown, BF3, Shogun 2, Sonic Generations, or Nexuiz. Hence why I asked what the price of a 7850 + SD will be. Because $190 is apparently the price WITHOUT a game bundle. I guess we'll see how prices will shake out in a few weeks, no biggie. For the record, I own a Sapphire Dual-X OC edition 7850. Good card, cool, quiet and hasn't given me any grief yet. I also own several other 6xxx and 7xxx cards.
I revised my post before someone (in this case it was you) would nit pick on it. Gaming bundles have never affected the msrp of gpus, why would it now. I know you missed my revision, but i said give it a few days for the new bundle to kick in. The gtx 600 series is not seeing price hikes for Borderlands 2 being bundled to it, why would the HD 7800 series.
Bundling games costs either manufacturer very little. It moves a large amount of copies of the game, and promotes sales of the gpu in question. Its a win win, pay $15-$20 for a game code, bundle it in with your cards free of charge, and the developer is happy, amd is pushing cards, both make money and get a user base.
NVidia's better drivers (especially for multi-GPU), CUDA, PhysX, better games support via TWIMTBP, Adaptive V-Sync, higher energy efficiency, GPU Boost, and quality partners like eVGA make the GTX 660 Ti a competitive card anyway. Plus some people can't go above a certain wattage on the 12v rail thanks to their PSU; or have cases that will not easily fit a HD 7950. Also, some people really want Borderlands 2 and those who don't can give it away or sell it for a nice chunk of change.
Cuda is nifty, PhysX is overrated, agreed with better developer support. Energy efficiency is there, albeit not quite as drastic as everyone makes it out to be.
To be completely honest, psus are not god awful expensive, they're worth replacing with every new build. I agree some people have small cases, and its great theres smaller card options. Anyone unwilling to put money into a decent psu and a larger case wouldn't be looking at high end anyways, or they would get these things to begin with.
Also, why is direct compute so underrated. Its, if anything, superior to PhysX. AMD does loads better at it than Nvidia, but since its not as widely used, its completely shadowed by an inferior software.