This is where we begin to agree. Because Nvidia isn't going to leave these prices as is. Already AIBs want to go lower than 699 on the 1080 with vastly superior cards than the founder's edition.
If I'm spending $250 on a GPU, and a Titan X 1070 is available with the ability to OC quite well with an AIB cooler for $380, it's not out of reach.
This is $100 extra dollars for many people. It's not the end of the world. Nvidia can DEFINITELY upsell people to the 1070.
And as Shintai said, "That's the big revenue."
That's why Nvidia releases the bigger chips first. Because if they can get people to upsell on themselves, or get them to buy cards they don't need, just because they want something new to tide themselves over or whatever the reason, they can get people to potentially triple dip (1080> Titan regodliked> 1080ti).
Why doesn't Nvidia target the middle class gamer, where 90% of the population resides? Because they are price conscious.
Those people that are die hard midrange purchasers don't rush out to buy a GPU at launch day. That's why Nvidia doesn't focus on them.
This narrative that AMD is going to corner the market by launching a killer price/performance GPU that people will rush out and buy is just not going to happen.
I just had a hardcore gamer come up to me with an FX-8350 processor because it was cheap/affordable, but he HAD to have an Nvidia GPU. That was a requirement. GTX 960. People aren't just going to jump ship even if Polaris is all around better by a couple percent. They'll get their preferred brand.
Nothing about Polaris indicates it is anything special so far.