there was a study that showed people had a part of their brain stimulated as religious people when it comes to brand names. it was conducted on apple fans. you can easily google it.
it is pretty scary. it is akin to brain washing like religions.
To get people to switch brands will be hard and AMD needs to have a KILLER deal. A slightly better 390x at $300 isn't a killer deal that gets people to switch brands.
It's not even a killer deal to get many AMD fans to upgrade.
The price conscious market is not the one AMD is going to aim and get killer results.
We need a does anyone plan to get P10 poll similar to the GTX 1080 poll.