AMD has trademarked a bunch of goofy names for Zen

Page 4 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

nopainnogain

Member
Sep 13, 2016
76
29
61
Don't underestimate the importance of their name in being able to do that. Very lofty. The coffee of the stars...
Hey, I was the guy who was invoking poetry, do you remember?
Poetry is only a step above basket weaving in the collective consciousness today. And baskets are objectively more useful.
I don't believe in things like "collective consciousness". Anyway, this statement contradicts your previous statement. I like your previous statement the more. And, in the end, Ryzen is passable. Could be worse.
 

nopainnogain

Member
Sep 13, 2016
76
29
61
Poetry smoetry. Poetry is like religion. It's mysticism. Language just isn't that interesting.
I'd like to know what a poet would think about this. I have hundreds of mystical feelings every morning, and I even wrote some of them on paper, but that does not make me a poet.
You don't believe in culture?
Of course I believe in culture. I just don't believe in "collective consciousness". Which is another way to say that I like Gabriel Tarde and dislike Émile Durkheim. Yes, Durkheim won, but that does not mean that he was the best. VHS won too...
 
Last edited:

Headfoot

Diamond Member
Feb 28, 2008
4,444
641
126
Well, yes, of course. Companies have been burned publicly by names that have sexual connotations in particular elsewhere. I still think people need to be capable of seeing their own language separately of others'. Just give a product a different name in another market if the other name doesn't work there. It's not like you don't have all sorts of localization adjustments happening to products themselves, like being able to get hash brown pies or whatever they are in Japan but not in the US at McDonald's. If the products themselves can be so different what's do difficult about changing a name?

Easy to say, hard to do. You underestimate the sheer scope of the stuff they check. They run checks against known furniture and light fixture designs going back to the 1920's for copyright and trademark issues, plus the million other things they check for dozens of languages and cultures across the world. It's quite a bit more involved than "just give a product a different name."

I mean, great names like XXXXxXxXxxTHREADRIPPERxxXxXXxXXx dont just fall out of the sky