AMD has trademarked a bunch of goofy names for Zen

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Doom2pro

Doom2pro

Senior member
Apr 2, 2016
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I like Venom or maybe some spin on that... Why they are trying to fuse the Zen codename into the branding is beyond me, Ryzen sounds like a WWE Wrestler name.
 
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Arachnotronic

Arachnotronic

Lifer
Mar 10, 2006
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Atari2600 said:
The Phoenix doesn't catch fire.

It rises from the ashes of the fire caused by its predecessor.

Most suitable!
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Associated with the Sun, a phoenix obtains new life by arising from the ashes of its predecessor. According to some sources, the phoenix dies in a show of flames and combustion, although there are other sources that claim that the legendary bird dies and simply decomposes before being born again.
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It flames out, comes back from the ashes of its predecessor...before proceeding to flame out. Describes K10 to Bulldozer perfectly.
 
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ElFenix

ElFenix

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Mar 20, 2000
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Doesn't matter that the Athlon brand has been AMD's lower-tier for the last 10 years because no one's been buying them, so no one actually knows it's been the lower-tier brand.

Kinda like how Audi's reputation being garbage didn't matter since only about 5 people knew of Audi.
 
Arachnotronic

Arachnotronic

Lifer
Mar 10, 2006
11,715
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ElFenix said:
Doesn't matter that the Athlon brand has been AMD's lower-tier for the last 10 years because no one's been buying them, so no one actually knows it's been the lower-tier brand.

Kinda like how Audi's reputation being garbage didn't matter since only about 5 people knew of Audi.
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Disagree, those Athlon II X3/X4 chips were pretty popular. I know I used a bunch of them in budget builds for people.
 
NTMBK

NTMBK

Lifer
Nov 14, 2011
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Arachnotronic said:
Disagree, those Athlon II X3/X4 chips were pretty popular. I know I used a bunch of them in budget builds for people.
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Yeah, but there's a difference between popular among geeks and well known with the general public. Here in the UK, I don't think I've ever seen a single AMD advert on the TV, or on billboards. Whereas Intel adverts (or laptop adverts ending with the Intel jingle) are pretty common.
 
Arachnotronic

Arachnotronic

Lifer
Mar 10, 2006
11,715
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NTMBK said:
Yeah, but there's a difference between popular among geeks and well known with the general public. Here in the UK, I don't think I've ever seen a single AMD advert on the TV, or on billboards. Whereas Intel adverts (or laptop adverts ending with the Intel jingle) are pretty common.
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Sure, but I am assuming that we're talking about DIYer subset of the PC population :)

In the broader PC buying population, yeah, I doubt most people have ever even heard of AMD. They know "Intel Inside" and the sales reps are trained to be able to sell Intel-based products (educating customers on i3/i5/i7, Pentium/Celeron for example).
 
superstition

superstition

Platinum Member
Feb 2, 2008
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Doom2pro said:
Ryzen sounds like a WWE Wrestler name.
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And Venom is better? It sounds like a cheesy superhero.
Doom2pro said:
Why they are trying to fuse the Zen codename into the branding is beyond me
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It seems to be another example of how, even though the humanities are constantly looked down on by most in the tech world, a mastery of language and related matters matters. Misconstruing and bastardizing the concept of Zen as they have is a ham-handed attempt and suggests that the people doing this marketing have a background in STEM or something unrelated to having a strong grasp of language nuance and philosophy.
 
A

Ancalagon44

Diamond Member
Feb 17, 2010
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It's a pity that they decided to relegate to good Athlon name to the low end. Back in the days, you had the AMD Athlon K7 700Mhz, which for a while was the top end Athlon and faster than anything Intel had. Then you had the Athlon XP, which for a while was faster than the equivalent Pentiums. Then the Athlon 64, which blew away the Pentiums.

Some marketing guru obviously decided to reuse the Athlon name for low end CPUs, a decision I'll never understand.

Anyway, my hope would be that they resurrect the Athlon name. Something like AMD Athlon A4-3000, for a quad core with a base frequency of 3Ghz. Or AMD A8-3500K, for an 8 core with 3500 base frequency and unlocked multiplier.
 
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DrMrLordX

DrMrLordX

Lifer
Apr 27, 2000
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Atari2600 said:
Is the Athlon name currently not used?
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It's currently in use for iGPU-less FM2+ CPUs like the Athlon x4 870k and 880k. There's going to be a similar AM4 series of chips . . . the 950k or 960k or something? Anyway, basically Bristol Ridge with the iGPU failed/disabled.
 
ElFenix

ElFenix

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Mar 20, 2000
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Atari2600 said:
eh?
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Back in the mid 90s Audi's mindshare was practically nil in the US. But they had a rep for unintended acceleration after a hit piece aired on 60 minutes in the mid 80s. Then came the new A4 and all had already been forgotten.
 
Atari2600

Atari2600

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Nov 22, 2016
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ElFenix said:
Back in the mid 90s Audi's mindshare was practically nil in the US. But they had a rep for unintended acceleration after a hit piece aired on 60 minutes in the mid 80s. Then came the new A4 and all had already been forgotten.
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Ah.

Since the phenomenon was confined to the US of A (we'll not speculate as to why it was confined to there...), I never heard of it.
 
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