I am
oh so glad you asked that!
I work at a small, independent computer repair place in Wisconsin. We specialize in small, cheap, and low-power builds for SMB, SOHO, and home office. We have a number of elderly customers, as well as those with young children, some of whom are on very tight budgets.
We have much lower overhead and faster turn time (not to mention
basic competence...) than, say, Geek Squad. And we've been able to get some of the "I only do email and facebook" grannies onto Linux machines, which they love because there is no virus or update nagging and it saves them $100+ on the build. Everything we build gets SSD storage for the primary drive, no exceptions.
My particular specialty is extremely small-form-factor builds on the hardware end, and making Linux look and act like other OSes on the software end. We've made a few dozen OS X, XP, and 7 mimics for people, all of whom are very happy with them. I am also good with virtualization, allowing people to migrate their old XP boxen to a VM on a Linux host and continue operations virtually unchanged.
I am level and honest with the customers, and I don't bullshit them or try to get them to buy what they do not need. I do remote support and in-person tutoring for low or no cost when possible. We deliver. We set up. We train.
We, in short, take the fear out of the computer. Many technical people do not understand that "using a computer" is only half tech; the other half is human. I get this; for whatever this is worth I am an extremely pronounced INFJ, which means values and relationships are the basis of how I work with other people. It's rare for us to be in tech, but when we get into it we do things most stereotypical geeks don't.
Any other rhetorical questions, wise guy? ()