People confuse AMD inability to raise prices with AMD having natural cost advantages over Intel. In reality Intel has much better scale than Globalfoundries will ever have and Intel can spread their R&D costs in one or two orders of magnitude more chips than AMD. If Intel wanted, or needed, Intel could push market prices to levels way below AMD capacity to survive and still wouldn't be broken.
In fact, Intel has been doing that since Conroe, meaning bleeding AMD dry in a price war AMD cannot afford to wage. AMD just made their life worse with Bulldozer and the rest of the CMT chips, but even if AMD had fielded a competent architecture they wouldn't have had an easy time against Intel, just like Conroe wiped out Barcelona from OEMs and Bay Trail wiped out the cat family.
The current low prices on the CPU market are Intel's making and strategy, were AMD in a position to shape the prices on the market, prices would be higher, far higher in fact.