I'm planning to get this car because of the fully equiped packages that are already standards; such as leather seats, power driver seat, heated seats, sound system, alloy, moonroof, and lots of other bells and whistles. If you pick the I4 version of the Accord w/ the same features and 160HP, the price would only be $3K less. I think driving an Acura looks helluva lot better than driving a Honda anyday. There are buyers out there that aren't buying a car for the power, but for the luxury package. Me, for instance. A BMW or IS300 w/ all the same features would run $4K-$6K more than the TSX. I was never a Honda nor Acura fan (hence the VW I have), but I truly believe they pushed the TSX out to appeal only to certain groups of buyers rather than trying to win the public eyes. TSX has everything I want and need AND it's a quality-built car. I have no complaint.