• We’re currently investigating an issue related to the forum theme and styling that is impacting page layout and visual formatting. The problem has been identified, and we are actively working on a resolution. There is no impact to user data or functionality, this is strictly a front-end display issue. We’ll post an update once the fix has been deployed. Thanks for your patience while we get this sorted.

Zima is being discontinued

T

tw1164

Diamond Member


Text

MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segment sales and declining consumer interest."

Production of Zima ceased Oct. 10 and remaining orders will be filled on a first-come, first-served basis using available inventory, chief marketing officer Andy England said in an e-mail. The last orders are expected to be filled in December.

The beverage was produced at MillerCoors' breweries in Golden, Colo., and Elkton, Va., spokesman Julian Green said.

The decision was made to reduce "complexity" in the brewer's brand portfolio, allowing it to focus on more preferred brands like Sparks, a malt beverage brand acquired by Miller Brewing Co. of Milwaukee in 2006. MillerCoors, the recently merged operations of Miller and Coors, is asking distributors to replace Zima on store shelves with Sparks and Sparks Plus four-packs and Sparks Light.

MillerCoors is a competitor of St. Louis-based Anheuser-Busch.
Click to expand...

I always hated Zima. The only way I could drink it is if it was flat.
 
My wife said we should pick some up for old time's sake.
I liked it because it was super-easy to chug and didn't taste foul like Bud Light/Busch Light/etc. I'd down four in fifteen minutes and have a sweet buzz 😛
 
I now associate it with Futurama - "Wah, wah, wah. Baby wants a Zima"

Wait - they actually used the term "malternative" in an official press release?
 
Originally posted by: Ocguy31
Somewhere, jpetyon is shedding a tear.
Click to expand...

Probably while you simultaneously disenfranchise a minority 🙂

So when we meet up at the Socal ATOT get together, you won't be having a Zima then?
 
Originally posted by: Mo0o
What's the difference between Zima and Smirnoff Ice etc, tastes all like sprite
Click to expand...

When zima came out it was an entirely new segment for beverage alcohol - the malternative. The segment exploded with every spirits company racing to cash in on it. Some were good like jack daniels country cocktails and mike's hard lemonade. Most were just rushed to market just adding flavor chemicals.

It was similar to what happened when bartles and james came out with the wine cooler.
 
Originally posted by: nakedfrog
Out of curiosity, do all the people saying Zima was so awful like any form of malt liquor?
Click to expand...

A flavored malt beverage is not the same as malt liquor. If you think Olde English 800 shares any similarities with Zima outside of alcohol, you're a fool.
 
Originally posted by: polarmystery
I liked Zima *Shrug*

First time I was drunk was off of Zima's back in High school. I will be sad
Click to expand...

Who was Zima and what were you doing on his or her back?
 
You must log in or register to reply here.

TRENDING THREADS

Back
Top