Zima is being discontinued

[tw1164]

Text

MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segment sales and declining consumer interest."

Production of Zima ceased Oct. 10 and remaining orders will be filled on a first-come, first-served basis using available inventory, chief marketing officer Andy England said in an e-mail. The last orders are expected to be filled in December.

The beverage was produced at MillerCoors' breweries in Golden, Colo., and Elkton, Va., spokesman Julian Green said.

The decision was made to reduce "complexity" in the brewer's brand portfolio, allowing it to focus on more preferred brands like Sparks, a malt beverage brand acquired by Miller Brewing Co. of Milwaukee in 2006. MillerCoors, the recently merged operations of Miller and Coors, is asking distributors to replace Zima on store shelves with Sparks and Sparks Plus four-packs and Sparks Light.

MillerCoors is a competitor of St. Louis-based Anheuser-Busch.

I always hated Zima. The only way I could drink it is if it was flat.

 

[OCGuy]

Somewhere, jpetyon is shedding a tear.

 

[Gooberlx2]

What are college girls going to do with all their Jolly Ranchers now?

 

[MikeyIs4Dcats]

NOoooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!



I'm surprised they still made the stuff.

 

[DnetMHZ]

Good, that stuff is nasty.

 

[queenrobot]

Originally posted by: Gooberlx2
What are college girls going to do with all their Jolly Ranchers now?

Haha, I used to do that, otherwise Zima tasted awful.

 

[CrackRabbit]

:music: "... don't give us fuckin' Zima 'cause we won't touch the stuff." :music:

 

[ElFenix]

i've never had it, and now i never will

 

[glenn beck]

Zima.......tastes like zit

 

[Chryso]

The first sip of a Zima was always good. By the third sip I was ready to throw it out.

 

[nakedfrog]

My wife said we should pick some up for old time's sake.
I liked it because it was super-easy to chug and didn't taste foul like Bud Light/Busch Light/etc. I'd down four in fifteen minutes and have a sweet buzz

 

[mundane]

I now associate it with Futurama - "Wah, wah, wah. Baby wants a Zima"

Wait - they actually used the term "malternative" in an official press release?

 

[xavier es]

I tried zima once. i could not believe it was so bad.

 

[zinfamous]

Originally posted by: mundane

Wait - they actually used the term "malternative" in an official press release?

Heh. I was thinking the same thing.

I remember Zima tasting like saltines.

 

[polarmystery]

I liked Zima *Shrug*

First time I was drunk was off of Zima's back in High school. I will be sad

 

[Jschmuck2]

Originally posted by: Ocguy31
Somewhere, jpetyon is shedding a tear.

Probably while you simultaneously disenfranchise a minority

So when we meet up at the Socal ATOT get together, you won't be having a Zima then?

 

[spidey07]

Word to the wise. DO NOT beer bong 6 zimas within 30 minutes. Not a good idea.

 

[nakedfrog]

Out of curiosity, do all the people saying Zima was so awful like any form of malt liquor?

 

[Mo0o]

What's the difference between Zima and Smirnoff Ice etc, tastes all like sprite

 

[Vette73]

Originally posted by: nakedfrog
Out of curiosity, do all the people saying Zima was so awful like any form of malt liquor?

King Cobra FTW!!!!

 

[spidey07]

Originally posted by: Mo0o
What's the difference between Zima and Smirnoff Ice etc, tastes all like sprite

When zima came out it was an entirely new segment for beverage alcohol - the malternative. The segment exploded with every spirits company racing to cash in on it. Some were good like jack daniels country cocktails and mike's hard lemonade. Most were just rushed to market just adding flavor chemicals.

It was similar to what happened when bartles and james came out with the wine cooler.

 

[Capt Caveman]

You one malt liquor picker

 

[nakedfrog]

Originally posted by: Marlin1975

Originally posted by: nakedfrog
Out of curiosity, do all the people saying Zima was so awful like any form of malt liquor?

King Cobra FTW!!!!

I downed quite a few Old E Special Reserves and St. Ides in my youth...

 

[Atomic Playboy]

Originally posted by: nakedfrog
Out of curiosity, do all the people saying Zima was so awful like any form of malt liquor?

A flavored malt beverage is not the same as malt liquor. If you think Olde English 800 shares any similarities with Zima outside of alcohol, you're a fool.

 

[Steve]

Originally posted by: polarmystery
I liked Zima *Shrug*

First time I was drunk was off of Zima's back in High school. I will be sad

Who was Zima and what were you doing on his or her back?