It sooooo does.Also brand loyalty does not exist in CPU spaces.
I've seen it from at least 2 different generations of fairly tech savvy people separated by about 40 years.
I have it myself having not bought a single Intel CPU since my 3 Ghz P4/Prescott in.... I wanna say 2004?
(I feel oooolllldd, get me my walking cane 👴🩼)
Though it's for a different reason than the typical "I like this brand, so I buy this brand" mentality.
It's more like "I don't like this brand, so I buy the only other brand" kind of mentality.
Same reason I buy AMD instead of nVidia in the GPU space since 2009.