Gross Margin is not same as profit.
A fair point (sort of), but if you compare AMD's net margin today to, I don't know, four years ago . . . look, they lost a lot of money back then. They are much-improved and are finally healthy, and they did it with prices that are a lot higher than what they used to charge in 2015-2016 on their new uarch products (Kaveri, Godavari, Carrizo). The zombie pricing on their 2014-and-earlier designs was all over the map. A new 8370 or 8370e was actually kind of expensive (okay only $200 but still), and 9590s still commanded prices over $300 until Ryzen came out so let's be clear, AMD wasn't selling $200-and-below across their entire lineup.
All their new stuff into which they plowed at least some development money (admittedly, not a lot since they were risking so much on Zen) was in that basic price range. The 7890k launched at $170, and that was the fastest FM2+ APU they ever launched. Today you can pay $749 for an AM4 CPU, and in October that price may be moving up.
AMD has significantly moved their price stack upwards. It's perfectly okay for consumers to say "enough". It's not entitlement or anything of the sort, and why people continue to be offended that anyone would suggest that AMD just stick to the pricing from Zen1 or Zen2 is beyond me.
Buy Nvidia then if you fill AMD is becoming evil.
Yeah lemme just go buy a TX2-based PC. That'll work real well oh wai-
On one forums you guys say AMD's GPU's are so 'inferior' than Nvidia one's that AMD should stop selling GPUs altogether.
That's what happens when you make generalizations. You get things very wrong. I don't know whom you think makes such statements, but I certainly haven't.
On other forums you guys whines why AMD reduced their APU's CU size.
We have at least one user here who uses and (apparently) sells/services APUs to a lot of people in a "down" market where APUs are popular. The way AMD is changing their product stack is apparently unfavorable to him and his customers, especially when you consider the influence of importers that control pricing and availability to a greater extent than would be seen in North America or the EU. His perspectives are his own, and while I often disagree with him, at least he's consistent.
Gross margin doesn't really tell you a lot, other than the value of your products shipped. It's the net margin that tells you if it was worth the effort or not.
What was AMD's net margin in 2015? 2016?
I never said vega is useless, but keep selling the same product over a long period is never good, no matter if is AMD, Intel, Nvidia, Cryrix or IDT.
I am thinking that Vega in Cezanne will see an update. And you have to at least agree that Vega in Renoir is improved over Raven and Picasso, at least on a per-CU basis. Even if it is mostly just clockspeed.
Renoir gives the ram speed support that Picasso needed, but it reduces the IGP size a lot, specially if we are talking about Vega 6 vs Vega 11. And at the end of the day we get no improvement in that area.
Let's be honest: AMD isn't prioritizing die real estate to iGPUs right now. It's not clear when they'll go back in that direction, if ever.
Yes I said the same thing, and I also think claiming people were "gouged" is needless hyperbole.
You can say that, but many disagree with you. Sandy -> Kaby was actually pretty bad. Hell 2600k -> 4770k was particularly bad for a lot of enthusiasts who found the uarch/process limits of the individual chips.
I just don't get why CPU enthusiasts somehow feel entitled to some arbitrary level of constantly dropping prices & rising performance, even though they're not the ones actually performing the innovation.
@AtenRa did an excellent job of explaining exactly why that is (hint: it isn't "entitlement"), but really, anyone who has followed consumer PC enthusiast communities for the last 20 years should know why people have such expectations. And really, why shouldn't they?
Yet there's nowhere near the same level of angst against Chipotle
Uh what? Chipotle is more of a luxury food vendor than, I don't know, buying bare essentials at Wal-Mart or wherever, but if you think people aren't stressed about inflation in general (rising food prices) then you're nuts. We're getting a BIT off-topic, but yes, there IS a lot of angst about food prices; housing prices; and energy prices. Consumer electronics have actually become a lot cheaper in many ways vs. capability, so it's quite common for people with decent hand-me-down PCs and/or 4G cell phones to still struggle with food and rent.
The last thing we need is for computer components central to our hobby to inflate at the same rate as food or rent!
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