robor, you fail to comprehend that the balance of power between cpu and gpu has changed in the last few years. If in the past most graphics processing was done on the cpu, and the graphics card served mainly as a place holder for video frame buffers circuitry to convert the data to a cga signal, but in recent years more and more processing has been shifted to the GPU, and with the introduction of high level APIs such as directx 8 and 9, you can only perform the amount of processing required by games using a specialized processor. Let's remember that the games of today run at much higher resolutions than in the past, and include a lot more detailed textures, and high polygon counts, because that is what people expect to get in today's games. So in fact the GPU is much more important to overall graphics performance in 3D apps and games than the CPU and chipset, therefore it is justified for a high end gpu to be priced in the same range as high end CPUs, and that is what you see in the free market place. Since the new graphics cards can handle an enormous amount of details (polygons, textures) and render tham in high resolutions at respectable frame rates, they will be viable for at least a few years, therefore the price is unlikely to drop much. In my opinion the x800pro and 6800gt could drop to about 350, while the top of the line x800xt-pe and 6800UE will not drop below 450 even next year.