Originally posted by: radioouman
As NFS4 posted last week, pickups are the one of the most popular categories of cars right now, and Honda is just trying to get a little percentage of that market as cheaply as possible. Pickups outsell all sedans now, which is where Honda obviously excells with the Accord. Now that they have a small SUV (CR-V), mid-sized (Pilot), luxury (MDX), and one targeted at 20-30 year olds with no jobs (Element), they think that it is time to expand into another market. They've been successful everywhere else, so why not trucks too?
Of course I agree with everyone else, that a car based pickup is sort of strange, especially if it potentially is available in front wheel drive!