Apple/Windows fights depress me.
Go away, preslove. The OP had a beef with Apple's advertising, not their software.
Troll.
Go away, preslove. The OP had a beef with Apple's advertising, not their software.
Troll.
Yes, and an AS/400's user interface is even better if you know the shortcut keys. Hell, on the AS/400, they're even printed on the keyboard!!!!
Sorry, the only meaningful user interface from a software development standpoint is the graphical one, because that's the one most users identify with. And just so I'm not ignorant when I go back to writing this thing, what, exactly, are these shortcut keys and what do they do?
I don't think "desperate" is the right word, as apple is one of the nation's hottest growth companies.
It seems to me that it'd be a very successfull marketing campaign, but overall I don't think they're appealing to the right demographic for the Mac.
It seems they're just trying to ride the "Macs are cool; PCs are boring." That's obvious enough, but I think these campaigns would appeal to only younger consumers (teenagers, mainly) that have little real experience with technology. These are consumers more interested in looking cool at the coffee shop with the Mac than meaningful work, and their marketing caters to this.
I think the irony is that this demographic is probably the least likely to be able to make purchases in any meaningful number. Technologists don't listen to the FUD and are more likely to be turned off by it.
In short: I think it will backfire, but I don't think it's an act of desperation.
It seems they're just trying to ride the "Macs are cool; PCs are boring." That's obvious enough, but I think these campaigns would appeal to only younger consumers (teenagers, mainly) that have little real experience with technology. These are consumers more interested in looking cool at the coffee shop with the Mac than meaningful work, and their marketing caters to this.
I think the irony is that this demographic is probably the least likely to be able to make purchases in any meaningful number. Technologists don't listen to the FUD and are more likely to be turned off by it.
In short: I think it will backfire, but I don't think it's an act of desperation.
secretanchitman
Diamond Member
- Apr 11, 2001
- 9,352
- 23
- 91
just saw it yesterday, quite stupid in my opinion.
and isn't the mac guy the main actor in the movie "accepted"?
and isn't the mac guy the main actor in the movie "accepted"?
What Apple is doing is genius. Advertise to the young high school and college kids, who have a need to fit in, so they become Mac users for life. The past 3 years or so, the amount of macs on college campuses exploded.
preslove
Lifer
- Sep 10, 2003
- 16,754
- 64
- 91
F9, F10, F11. OH NO THAT IS SO FVCKING HARD!!!!!!! Do you even know what expose is????
OSX is the best interface you can use if you are comfortable using shortcuts to get around. Period. If you don't believe me, or you think I'm a troll, ask the fvcking founder of this sight.
<a target=_blank class=ftalternatingbarlinklarge href="http://www.anandtech.com/mac/showdoc.aspx?i=2232&p=3">Text</a>
Babbles
Diamond Member
- Jan 4, 2001
- 8,253
- 14
- 81
I get entertained when Mac Fanboys (e.g. preslove) clueless try to argue that every little thing Apple does is the best thing ever.
Oh, and "preslove" before you accuse others of reading comprehension problems, you may want to make sure that you do not have the same issue as well (see your last post where you quoted Anand using the phrase "in my opinion" - just think about that one for a while).
Oh, and "preslove" before you accuse others of reading comprehension problems, you may want to make sure that you do not have the same issue as well (see your last post where you quoted Anand using the phrase "in my opinion" - just think about that one for a while).
Fenixgoon
Lifer
- Jun 30, 2003
- 33,289
- 12,850
- 136
their target segment is one often left out i agree, but the fact remains that apple tries to appear like a little fish in a big pond, saying "please help apple with its fight against corporate giant M$" but in reality, they're just as big as MS because they have the judicial system on their side (let MS bundle office with windows and see what happens - everyone will cry anti-trust in 5 seconds flat)
Wow, I have to admit I have been noticing this quite a bit. I dont know why, but they think it makes them cool. Theres a group of people in my school that are completely obsessed with macs now, but they dont know very much about computers. They always seem to throw back at us that macs come with Ilife and free software, but they always fail to mention what some of their macs dont include in the basic bundles.
Things like a monitor, keyboard and mouse. Basic things that if you buy directly from mac, could cost you quite a bit. And they think its so much better with the bundled software, when it doesnt have the essentials for even starting it up.
Have any of you noticed that Macs are becoming more and more prominent in movies?
Sad thing is, the people that dont know anything about computers, eat these adds up.
Regardless of the commercial, I don't see why anyone wouldn't want one of those magnetic cords for their laptop. Anyone care to dispute that? (perhaps apple has a patent so its not feasible, but I wish they all had that).
preslove
Lifer
- Sep 10, 2003
- 16,754
- 64
- 91
Um... I put the opinion of Anand way above any of the mac bashers in this thread. Most of them have never even used a new mac and have no idea what they are talking about. I'm not a fan boy, mac's have their problems, too, but the interface and the small touches make it a better experience.
http://www.anandtech.com/mac/showdoc.aspx?i=2740&p=1
That was using an obsolete, POS, ibm chip. And it was a better experience for him than any other notebook pc using superior hardware.
So, Is Anand a freaking fanboy, too? :roll:
Toastedlightly
Diamond Member
- Aug 7, 2004
- 7,214
- 6
- 81
"Power User" was a term invented by Apple marketing to describe the target segment for System 7.5 and referred to the sort of people with 4 hard drives and a ton of desktop publishing software installed.
Want to open a new Explorer Window? Win-E. GENIUS! Want to create a new folder in Explorer? Option-W-F (or Option-W-Enter for that matter) Option, then W, then enter is a more usability oriented keystroke pattern than Shift-Command-N because it requires at a minimum 1 finger, since it's sequential rather than simultaneous. Shift-Command-N requires 3 no matter how you do it. And guess what? A tiny variation on it can get you virtually any filetype.
The Command-Tab-Q thing is actually a side effect Apple's keyboard handling that causes it to invoke Command-Q in the currently focused Application. Windows does the same thing, the difference being that Alt-Tab does not change focus until AFTER you've made a selection. It wasn't an intentional design decision at all.
Windows can be operated entirely from the keyboard. Apple still requires you use the mouse for a whole lot of things.
Long ago I learned to not giveashit what Anand or Tom or Kyle thinks. There's money in it for them no matter what - the manufacturer may not be paying them, but indirectly, it's all about money.
And no, I don't have the slightest idea what Expose is, because I only got as far as documenting the issues with the OSX *INSTALLER* (yes, there are usability issues with the installer)
And yes, I have a real mac. It's a Mac Mini x86 that I scrounged up as a freebie from someone who got PO'd at it. I wiped the hard drive clean and started fresh with a retail OSX86 CD.
MrPickins
Diamond Member
- May 24, 2003
- 9,125
- 792
- 126
The difference is that Anand realizes the difference between fact and opinion.
Just so you know, this is an opinion. It may be a better experience for you, but maybe not for everyone.
And calling the OP a moron for having the nerve to comment on Apple's ad campain is what makes you a fanboy.
Oh, and for the record, I started my computing life as a Mac user. I preferred it to Windows by far. And then, when things started getting all happy-homo in OS 8, I switched. I still kept tabs on the mac world until OS 9, and into the early days of OSX. Then I used OSX, and IMMEDIATELY wrote the entire thing off as the most godawful interface I'd ever used. Because it is. I'd rather use Windows 3.1 than OSX.
preslove
Lifer
- Sep 10, 2003
- 16,754
- 64
- 91
The reasons for his high opinion of the mac's user interface are facts. OSX gives end user more and easier options for getting around in the os.
Just so you know, this is an opinion. It may be a better experience for you, but maybe not for everyone.
And calling the OP a moron for having the nerve to comment on Apple's ad campain is what makes you a fanboy.[/quote]
He's a moron for calling a company with rapidly expanding market share "very desperate." Why would they be desperate?
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