Most everyone would be willing to pay 20 or even 33% more for a superior American product, as we used to do with our cars. The problem is the fat cat execs would then start cutting costs to generate more profit and the quality of the product would suffer. The exec says it is because the workers are lazy, uneducated, etc and never take responsibility for buying shoddy parts for the products and act like the American consumer has somehow betrayed the company by not accepting their bullshit anymore.
We've seen it before.