Win 10 Activation.

[JackMDS]

This page is a good general description of Win 10 Activation.

http://www.zdnet.com/article/microsoft-quietly-rewrites-its-activation-rules-for-windows-10/

This one is a current and adds more details about Activation.

http://windows.microsoft.com/en-us/windows-10/activation-in-windows-10

 

[postmortemIA]

Good luck to whoever tries to swap motherboard after upgrading to Windows 10.

 

[bbhaag]

I love the term Digital Entitlement. A classic for sure.

 

[WildW]

A motherboard upgrade, even if you reuse storage, video, memory, and a case, is considered a new PC. In that case, if the underlying Windows license is from a retail copy, that license can be transferred.

I'm glad to hear this confirmed at least.

 

[tidy]

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[WildW]

I have a retail 7 home licence upgraded to an 8 home licence (the cheap deal when 8 first appeared), upgraded free to 8 Pro due to loss of Windows Media Centre in 8, and now upgraded free to 10 Pro. It feels like I'm doing well out of my small investment in 7, but really not sure what will happen when I next try a motherboard swap.