http://www.keurig.com/vuesystem
http://www.youtube.com/watch?v=tm5UkWc3qM8&feature=related
I don't get it. K-cups are nearly ubiquitous at this point. Why come up with an entirely new format at this point. AFAIK only Keurig brewers can do K-Cups. What's the point of replacing a proprietary format with another proprietary format?

http://www.youtube.com/watch?v=tm5UkWc3qM8&feature=related
I don't get it. K-cups are nearly ubiquitous at this point. Why come up with an entirely new format at this point. AFAIK only Keurig brewers can do K-Cups. What's the point of replacing a proprietary format with another proprietary format?