Shill. Over-used word in AMDZone. They use the same argument vs Intel. For true enthusiasts, main thing that matters is performance. Unbiased reviews, tests, FPS, product features is what enthusiasts go by. I dont believe for a moment that any so called 'shill' will change that. For some, however, it seems performance is not as much a consideration as a companies ethics, and we often see that as a justification for their hardware preferences.http://en.wikipedia.org/wiki/Shill
Nvidia used shills and still does it. They introduced the requirement for their Focus members to disclose their association with the group only after they've been called out on it.
http://consumerist.com/2006/02/did-nvidia-hire-online-actors-to-promote-their-products.html
Nvidia who knows their online activity in the field does not enforce this disclosure even today, most of the Focus members do not specify it.
So as there may be 'company shills', seems there are 'ethics shills' too. Not much difference imo. Both seek to influence opinion for whatever reason, purpose or agenda they may have. Only bad thing for enthusiasts imo, is when there is a diversion from what is important, the hardware specifics, performance, etc towards these side issues or agendas that have little or nothing to do with it. Not sure if the 'ethics shills' are genuine in all cases though, some simply do not like seeing their hardware deemed 'second best' nor do they like the deflatory effect it may have on their e-peens. In which case, an ethics based rationale or argument, is a convenient cover.
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