Why does AMD insist on that nasty RED color theme?

Page 2 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

john5220

Senior member
Mar 27, 2014
551
0
0
I will admit one thing the word intel is just pure brilliance same with their logo.

A big part of my reason for buying intel has to do with their name and logo aswell as their color scheme and I can tell you a lot of people feel the same way even if they won't admit it.

Same for Nvidia but I am a AMD GPU fanboi so thats that. I suffer the red color because I always loved Radeon i owned a Radeon 9700 Pro 128MB at one point. Max Payne was beautiful on it along with Need for Speed Underground and prince of persia sands of time.

Was so much better than the nasty Geforce 4 ti 4200 though xfx had an epic dog on the box a steel robot dog. Card was still trash compared to the whole Radeon 9000 series.
 

KingFatty

Diamond Member
Dec 29, 2010
3,034
1
81
You know what else is red? Santa Clause and Christmas. It's a conspiracy!

Doesn't everyone want to just kick the mall santa clauses in the behind? It's the red color, not your fault.
 

MiddleOfTheRoad

Golden Member
Aug 6, 2014
1,123
5
0
Red has been their color of choice for around 3 decades......
(At least on the video card side of things)

Personally, I think RED LED's are the coolest color choice
for gaming ATX cases.

ATI_Technologies_%28logo%29.svg
 
Last edited:

john5220

Senior member
Mar 27, 2014
551
0
0
^ I guess we are all different since I think Blue LEDs are by far the best. Atleast speaking from a feeling that blue represents cool and we want a case to be cool. Psychological point of view that is.

I think Nvidia has the best color out of all.
 

witeken

Diamond Member
Dec 25, 2013
3,899
193
106
After studying this chart, you should understand exactly why companies choose the colors that they do.

So what do the colors of Google's, Microsoft's and Ebay's logos mean?

I actually hate the color blue cause well lets face it everything is blue everything from Windows to including this forums color and blue just gets a little old after seeing it day after day.

I disagree. You can't beat the cleanliness of Intel's logo. You simply can't.

2000px-Intel-logo.svg.png
 
Last edited:

witeken

Diamond Member
Dec 25, 2013
3,899
193
106
Blue - Trust

Intel is actually the abbreviation of the company's name

Integrated electronics.

From Wiki:

Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate)
 
Last edited:

pw257008

Senior member
Jan 11, 2014
288
0
0
Diversity.
time to boycott. no more standing for these corporations pushing their socialist gay agendas down our throats!


This is a technical forum, we don't need this crap here.
Markfw900
 
Last edited by a moderator:

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
Actually I think the red color is the smallest of AMD's marketing problems. Here's the list of problems and mishandlings I see:

- Dumping the ATI brand was downright asinine, replacing it with AMD was a double combo.

- They burned the FX brand with a subpar product.

- Their module/core approach burned them big time on the server market, especially when software companies started to charge twice the amount of money because AMD was marketing a processor with twice the amount of cores of Intel processors (albeit with inferior performance)

- They always mismanages expectations of their consumers (always over-promising and always under-deliverying)

- They don't communicate their vision of the future.

- Corporate communication is a tap dancing class.
 

chrisjames61

Senior member
Dec 31, 2013
721
446
136
I will admit one thing the word intel is just pure brilliance same with their logo.

A big part of my reason for buying intel has to do with their name and logo aswell as their color scheme and I can tell you a lot of people feel the same way even if they won't admit it.

It is insanity to think anybody buying a processor at $200+ has more to do with the color of a logo than actual performance. People buy i5's and i7's because they scream.
 

KingFatty

Diamond Member
Dec 29, 2010
3,034
1
81
It is insanity to think anybody buying a processor at $200+ has more to do with the color of a logo than actual performance. People buy i5's and i7's because they scream.

That's my thinking too. You associated really high performance/expectations with the logo+color. Over time, maybe that morphs into the opposite thinking, where you start blaming the color/logo of competitors for their bad performance? Like thinking a tail is wagging a dog if you stare at it long enough?
 

john5220

Senior member
Mar 27, 2014
551
0
0
Intel is actually the abbreviation of the company's name

Integrated electronics.

From Wiki:

I could SWEAR intel came from intelligence.

But yes out of everyone, intel has the most beautiful logo its cleanliness is simply untouchable.

So is Qualcomm which by pure coincidence is the second richest chip giant after intel. And has a very similar Logo

564px-QualcommLogo.svg.png


Intel-Logo.jpg
 

ninaholic37

Golden Member
Apr 13, 2012
1,883
31
91
I always wondered the same thing about Pepsi vs. Coke, and RBC vs. CIBC (banks), and Cold vs. Hot Water taps! Blue vs. Red seem to be pretty common.

I guess it's to differentiate themselves from the competition... maybe. Red can symbolize Love but is also associated with anger :hmm: :awe:

edit: And Liberals vs. Republicans! (not that I care about politics)
 
Last edited: