You are ignoring the patent mentioned in the article and Apple's past history of violating USB IF standards.
Examples:
-USB logo on the wrong side of microUSB B to Lightning adapter.
-deliberately gimping Mac USB power output to sell more Firewire IEEE1394 "iSight" cameras (couldn't power most webcams even within 500mA USB spec)
-ignoring USB charging specifications and making a proprietary signaling standard for high-drain iDevices to charge off of USB host ports (iPad), then never adopting the official signalling standard.
Also, there are MANY violations made by big manufacturers, like sheath-less USB "keys" and folding SD cards that fit directly into the USB slot.
Yes, it's centered, but it's obviously flexible and under tension in order to work. It probably uses flexible circuitry tech developed for the slap-bracelet style iWatch.