Hi Barfo,
first, I am NOT an EE/cpu designer--far from it, but, from what I remember: Intel's idea with NetBurst aka nutbust was that despite the long pipeline's shortcomings, they would be able to clock these CPUs up to 10Ghz. Soon, it became apparent that 10Ghz would take a lot of watts, and liquid helium cooling.
So: R and D--: they went back to the drawing board--I think it was an Intel team in Israeli that tweaked a P3 or mobile P3 core, reduced power requirement, increased IPC, did all sorts of work on branch predictions, while elsewhere (?) Intel teams were working on getting the fab process down from 90 to 45 to 32 to 22 nanometers. Smaller, faster, cheaper to build, and more better.
From this article: they keep five billion dollars in a jar so they can build a new fab from scratch every few years.
http://www.wired.com/business/2012/08/ff_intel/
And from the article:
"Because of its dominant market position, Intel can sell a Xeon server chip for $774, raking in a gross profit of about $600 per unit, or 78 percent."
Intel has a 95% server CPU market share:
"AMD lost in the server and workstation segment where it is now at 5.5 percent, which was down 1.5 points. Intel is overwhelmingly dominant with 94.5 percent (up 1.5 points)."
http://www.tomshardware.com/news/amd-intel-cpu-processor,15041.html
And it was that R and D budget that got them there--cool running Xeons, low power consumption, more computing per watt, etc.....so, that is what R and D has to do with NetBurst: they R and D'd their way back to the top.