I had a woman CEO at my last place of employement. (Was a small company so we seen her multiple times per day)
She was pretty decent, and did alot of things right. For example, she knew that if her employees were happy, they want to work for her and do a better job. So she would go out of her way and buy a grill so we could BBQ for lunch. Thats a good thing. Make friends at work, have a good time grilling, etc.
However, she always made side deals with people, which drove people up a wall.
One of the guys happened to be the "grill cook" one day (we used to take turns.) She came down and said "Make me a steak medium rare" (or whatever she wanted) and would go upstairs. She thought it was our duty to cook her food since she bought the grill. However, she'd do side deals with them when they delivered the food to her, and say something like if they continued to do that they'd get a $2000 bonus at the end of the year. But she'd only do it to people she liked. Maybe certain people didn't cook her steak correctly, I dunno. Once others heard of it, they'd stop particpating saying "WTF if he is getting paid to do this, why would I volunteer to be the cook?"
Other guys she'd offer them $2000 to quit smoking... Which of course is a good thing if she can get people to quit smoking... Of course all this was "hush hush" to everybody else in the company. Which never works, because people will tell others... So those who didn't smoke didn't get any offers for a bonus, or an alternate deal for something else.
She was cool because she'd throw money around like it was nothing, but it always seemed to be certain people or people she liked. She gave me a $3000 christmas bonus the first year because I went to the Christmas party and socialized and had a good time which suprised her (I'm normally pretty reserved.) So that was my reward for opening up, atleast in her mind. She gave my roommate (who also worked there) $500... And the "grill cook" above a $1500 bonus... All in all it came down to whoever she liked at the moment.
All in all, while she had good intentions would cause severe problems with office politics.