My sites are already hit - I usually go to gamerankings, and from there to the gamespot review. I do include some player reviews as well.
I also subscribe to five PC computer gaming magazines which have more reviews...
Other sites are trying to gain market share, like '1up.com', or I just saw an ad for an AT&T gaming site, 'blue room'.
I thought the marketing was pretty embarrassing for the latter, a guy and gal sitting on a couch with game controllers, him looking forlorn, the text explaining she had visited the site.