I like it, throws out a lot of the crap from 30 years of inconsistent comics and just goes for shock and awe and insanity "omg the hulk ate that guy and had a boner!"
Plus, their movies and cartoons seem to be heavily based on the ultimate universe, though not completely.
The movie is basically the last episode of the show. Don't watch it without seeing the show first.
Actually, most of what the Xmen movies (the first 2 not the other abortions) are based on are Mark Millar's work the couple years leading up.