techs
Lifer
- Sep 26, 2000
- 28,559
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Marvel got angry after a bunch of terrible movies, and then said: we need to do this shit ourselves.
Got their own official studio, and bam... it's been all good things since.
But then.... it is unbelievably awesome, this news here!
Actually, Marvel originally licensed Spider Man and X-Men for almost nothing. Marvel kept the rights to make the toys based on the movies.
Marvel saw how well the toys were selling, and licensed Daredevil, Electra, etc. What really got Marvel into the movie biz was how those crappy movies still made money.
At that point, Ike Perlmutter, the owner of Marvel, started his own studio. It was this studio that actually made the second Hulk, which was not a great movie. But once again the movie made nice money.
Interesting side note. The only reason Ike Perlmutter purchased Marvel, was because he owned a company called Toy Biz, and they had the rights to make Marvel based toys. When Marvel went bankrupt, Perlmutter only bought Marvel so that he would retain the right to make their toys.
At that point Perlmutter brought in some bright guys, who came up with the idea of giving away the rights to make movies for almost nothing, but retaining the rights to the toys for those movies.