Apple is a non-starter for many of us, for a variety of reasons.
Maybe we're already invested in the Android ecosystem (apps, games, music, movies, books, magazines).
And I have a good number of iOS purchases when I had my iPad. I'm back on Android now. I don't really think there's that many people on this board that are invested in an ecosystem because of music, books, magazines. These same people will probably not admit they pirate half their music and have GBs and GBs of MP3s. As for books, plenty of people use Kindle books or whatever which means Android OR iOS work.
And honestly, there's far more people invested in Apple iTunes than Google Play Music. So if anything, Apple SHOULD be a no brainer.
Maybe, for a particular app or use, a non-Apple tablet is better. If Office was a large portion of my daily workflow, a Surface RT/Pro with a touch/type cover would be first on my list.
If Office was a large portion of anyone's daily workflow, a PC is no substitute. A laptop is a no brainer. Just ask anyone in my office when we visit our other site and work off our laptops using the touchpad. Productivity is cut down drastically. Now ask them to do it on an iPad or a similar tablet. Are you kidding me?
I don't think anyone seriously does any hardcore work on their tablets. It might be a little here and there to feel good but if you want real productivity, you would be doing it on a computer. Even Mac Office which is a neutered Office would be better than a tablet.
If Google Apps (mail, maps, voice, music, drive) were important to me, an Android tablet would be key.
Maps won't tie you to a tablet. If you look at how people use their tablets, maps isn't anywhere near the top. I can assure you maps means 100x more on a phone than a tablet. Google Voice on a tablet? Are we talking phone or tablet once again? If you migrated your number, yeah I can see your phone. You can use google voice on an iOS device.
Maybe we don't support Apple's business model, from their proprietary cables, lack of expandable storage or lack of easy access to the file system, iTunes, price, etc.
Lack of expandable storage seems to be Google's new theme. Let's not forget Google's even selling craptastic 8GB versions of their phone now. No 32gb option? 64gb option? I don't really mind that they play the Apple game, but don't do a worse job.
And honestly, the use of proprietary cables isn't really a showstopper for many people. If I needed to borrow an iPhone charger at work or back when I was in grad school or amongst friends, it's not very hard at all. The same goes for a MacBook charger. You talk about proprietary chargers like when Sony, LG, Samsung, Motorola all had their proprietary chargers. Well back then it was hectic. But even if you look at laptops. It's almost painless to find friends to borrow a MacBook charger, compared to say a Dell or Fujitsu or Lenovo charger. The marketshare is large enough, who cares. And as someone who only owns 1 iDevice now somehow I have 3 freaking 30 pin cables and two bricks. I probably have another 6 or 7 microUSB cables, but these things build up and they're prevalent enough most people don't fuss about it.
This just your own bias against Apple. Price is what you pay for. With the iPad you get a premium tablet with a solid tablet ecosystem. Motorola and others tried competing at $500 and more. People have tried with MP3 players too to compete at $299 and then fight at like $230, and yet the iPod won out. You get what you pay for.
Sales figures from the last quarter show that there is a significant portion of the population that won't be buying an Apple tablet. It's like 2010 all over again, where Android comes from behind to quickly overtake and dominate the market. The only big variable is Windows 8, and Microsoft timed their launch perfectly to take advantage of the skyrocketing growth in the tablet market. The only certainty is that the iPad, like the iPhone, won't be the dominant force in the tablet market in 2 years in terms of install base.
Uh ok. When the Xoom came out we thought this is it. Google's going to fight the iPad. It got slaughtered. The Nexus 7 wasn't really a fight either. It was a retreat. The Nexus 10 ... we'll have to see. It's a work in progress. You'd think something that was just a giant iPhone/iPod would be easy to beat huh? Just a giant android phone should win right?
To be honest I'm looking at a tablet too. The reason I want a Nexus tablet or an Android tablet is to tweak the hell out of it. If I wanted pure consumption of content it would be iPad. No contest. I've been there with an Android tablet and iPad hand in hand. One got thrown aside and barely used.