What's easier to make money off of?

[Syringer]

It seems that marketing these days try to expose either people's ignorance and lack of willingness to research--or it capitalizes on people's insecurities in thinking they need the biggest, best, and most expensive things in order to gain happiness.

I'm sure you guys can come up with better examples but here are a few:

ignorance/stupidity - paying geek squad rates, subprime mortages

insecurities - expensive cars, clothes

combinations - weight loss programs, bose home audio systems

 

[roguerower]

Insecurities...everyone has them and usually large groups have the same ones. Target those and get rich

 

[jagec]

Insecurities.

With ignorance, just one educated person taking the time to show someone the truth can cure the problem.

With insecurities, you could have 95% of the people you know telling you that everything was fine, and you'd still feel insecure.

 

[Syringer]

Originally posted by: jagec
Insecurities.

With ignorance, just one educated person taking the time to show someone the truth can cure the problem.

With insecurities, you could have 95% of the people you know telling you that everything was fine, and you'd still feel insecure.

How often does that happen though?

 

[Whoozyerdaddy]

I would say it doesn't matter so long as your message is targeted. For guys it's hair, erections and cock size. (Because personality means nothing if you have a full head of hair and a large, rock-hard willy, right? Ladies? Helloooooo?)

For women it's all about boob size, a flat tummy and an absence of cellulite. (How do I end his caveman-like wandering ways...)

I think the insecurities lead to a willing ignorance of the facts. The thought that a pill can make your dick 3" longer or remove your cellulite... That's ignorance... But that kind of ignorance is fed by insecurity.

 

[TallBill]

Originally posted by: Syringer

Originally posted by: jagec
Insecurities.

With ignorance, just one educated person taking the time to show someone the truth can cure the problem.

With insecurities, you could have 95% of the people you know telling you that everything was fine, and you'd still feel insecure.

How often does that happen though?

Nobody listens anyways. People are fucking dumb. I just get pissed off when they fuck up on credit which hurts everyone in the long run.

 

[Whoozyerdaddy]

Originally posted by: TallBill

Originally posted by: Syringer

Originally posted by: jagec
Insecurities.

With ignorance, just one educated person taking the time to show someone the truth can cure the problem.

With insecurities, you could have 95% of the people you know telling you that everything was fine, and you'd still feel insecure.

How often does that happen though?

Nobody listens anyways. People are fucking dumb. I just get pissed off when they fuck up on credit which hurts everyone in the long run.

Dude... I just got a pre-approved credit card in the mail... $15k! Think I'll rent a private jet to Tampa and see if I can score a Super Bowl ticket!

 

[jagec]

Originally posted by: TallBill

Originally posted by: Syringer

Originally posted by: jagec
Insecurities.

With ignorance, just one educated person taking the time to show someone the truth can cure the problem.

With insecurities, you could have 95% of the people you know telling you that everything was fine, and you'd still feel insecure.

How often does that happen though?

Nobody listens anyways. People are fucking dumb. I just get pissed off when they fuck up on credit which hurts everyone in the long run.

Yeah, but people listen even less when it comes to insecurity.
"Hey, don't buy that cable, tests show that it's a waste of money that won't sound any better than using a clothes hanger."
(sometimes they buy it anyway, sometimes they say "Oh, didn't know that" and skip on it)

"Hey, you don't need a padded bra, they look just fine as-is and it makes it harder for me to get access."
(and damn if she doesn't wear it every time.)

I too get really pissed when they penalize the smart, the competent, and the responsible. Even if I don't find myself in those categories every time....

 

[kranky]

I think insecurity wins.

Have you seen the Chevy commercials with Howie Long, where he essentially talks to the people who own other brands of trucks as if they were girls?

 

[Shadowknight]

Neither. It's desperation. When people are desperate, they'll do things they wouldn't do otherwise in the hopes of surviving, say, an economic crises.

 

[krunchykrome]

insecurities

Fear is a big money maker

 

[Wheezer]

I say ignorance, because many insecurities can be directly linked to ignorance.

People get scared because they are presented something, take it as gospel and do not research the facts, it is easier to beleive what you see hear or read rather than actually find out for yourself what is true or untrue.

Researching takes work and more and more people are about the path of least resistance.

 

[Zebo]

insecurities look at diet and cosmetic industries.

Hard to make money off stupid people since not many stupid people have money.

 

[sdifox]

Cosmetic industry - Insecurity
Diet - Insecurity

Ignorance<>Stupidity

 

[darkxshade]

I don't see how buying expensive cars & clothes = insecure.

 

[Syringer]

Originally posted by: Shadowknight
Neither. It's desperation. When people are desperate, they'll do things they wouldn't do otherwise in the hopes of surviving, say, an economic crises.

Way to stick with the question

 

[amdhunter]

Where is the option for "terror?"

It seems to be a huge moneymaker for government.

 

[Syringer]

Originally posted by: amdhunter
Where is the option for "terror?"

It seems to be a huge moneymaker for government.

That would fall under ignorance.

 

[AdamK47]

Insecure? Who's insecure?

 

[RKS]

I'm in the legal industry so I'll go with ignorance/stupidity, Alex.

 

[rudeguy]

Originally posted by: RKS
I'm in the legal industry so I'll go with ignorance/stupidity, Alex.

And I am (was?) in sales, so I vote insecurities. But there are different kinds of personalities that have to be sold differently. I remember FACE training where they taught us to spot the signs of different personalities and specific ways to treat each personality....

 

[Ron D]

It's the ones that are insecure of their ignorance that you need to watch out for.

 

[ruu]

Originally posted by: Wheezer
I say ignorance, because many insecurities can be directly linked to ignorance.

People get scared because they are presented something, take it as gospel and do not research the facts, it is easier to beleive what you see hear or read rather than actually find out for yourself what is true or untrue.

Researching takes work and more and more people are about the path of least resistance.

This.

Check this out: it's a special stick that makes the water that you drink more watery and therefore healthier

Major wtf.

Edit: Holy shit, I just looked up the price on those Stirwands---it's $89.99 for one wand. Ffs.

 

[RKS]

Originally posted by: ruu

Originally posted by: Wheezer
...

Check this out: it's a special stick that makes the water that you drink more watery and therefore healthier

Major wtf.

Edit: Holy shit, I just looked up the price on those Stirwands---it's $89.99 for one wand. Ffs.

Yeah but I ordered quickly during a special promotional period and got another for just 1/2 price but wait, I also got a water tester and handy carrying case. I think I may have also qualified for a free (only have to pay S&H) Shamwow.

 

[DayLaPaul]

Ignorance. See Exhibit A: Nigeria.