I have Hue (the 2nd gen, not the 3rd gen that's out now) and like it. In a sense, it's the Microsoft Office of smart lights: you know everything supports it because it's so ubiquitous.
There are definitely alternatives that will work, but I'll say this: I like my Hue bulbs. It's fun to occasionally turn my lights fuchsia, and it's helpful at night since I can set a yellow/orange tinge to make them easier on my eyes.