I have Hue (the 2nd gen, not the 3rd gen that's out now) and like it. In a sense, it's the Microsoft Office of smart lights: you know everything supports it because it's so ubiquitous.
There are definitely alternatives that will work, but I'll say this: I like my Hue bulbs. It's fun to occasionally turn my lights fuchsia, and it's helpful at night since I can set a yellow/orange tinge to make them easier on my eyes.
The 'full' Hue lights offer color changing. You can also get less expensive bulbs that are basically shades of white (you can add a yellow/orange tint, but not turn it blue or something). In short: be careful which ones you get, but you can save money if you don't need color-changing bulbs.