On my 99 Saturn: Pennzoil 5w30 with a Saturn OEM filter. I let the dealer take care of maintenance.
On my mom's 85 Honda: Valvoline MaxLife 5w30 with a CarQuest branded Wix filter. Hey the car's old, gotta take care of it.
On my dad's 85 Lincoln: Valvoline MaxLife 10w30 with a CarQuest branded Wix filter. Hey the car's old, gotta take care of it.