This new APU uses the same basic silicon as Trinity, but time has been spent tuning the firmware and process technology to enable higher clock speeds and lower power consumption.
At the Consumer Electronics Show in Las Vegas, AMD discussed Richland with our Editor in Chief. He was told Trinity has lots of architectural headroom that wasn't exploited by the products launched thus far.
http://techreport.com/news/24190/process-tweaks-and-power-management-define-amd-richland-apu