You are overestimating the US public when it's most convenient. A poll is a close-ended system conducted in a vacuum; it doesn't account for what people do behind closed doors. The below poll is much more relevant. It was conducted on the very same computer where porn and Doritos are consumed while anonymous shit talking. Not to mention, the Internet is slowly killing literacy and socialization skills.
The only thing that matters is name recognition. Donald is bigger now pre-election than Hilary was in the heat of the last Presidential race.
So get ready to be rickrolled by Trump for the following four years. Don't worry there will always be a fantasy world around to cushion the blow.
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I don't think we are talking about the same thing, although I find the idea that the only thing that matters is name recognition to be pretty obviously false.