Partly because it's really new, yeah. VIA is being sued by Intel for selling chipsets that support Pentium4 CPUs, so many motherboard makers have steered clear of the VIA P4X266 and P4X266A chipsets which preceded this new P4X333 chipset, because they didn't want to get on Intel's bad side. As a result, VIA markets other brands of boards under their own "anonymous" VSPD brand. The board in the photo might be made by Asus, MSI, Gigabyte or others. There are some motherboard makers who boldly market their own boards with these chipsets irregardless of what Intel thinks of it, and we should see some P4X333-based ones coming onto the market soon.
As I understand it, VIA claims that when they bought... let's see, must have been Cyrix... that they bought Cyrix's rights to use the Intel bus also. I probably got that wrong, but it's something disputable like that.