Originally posted by: taltamir
thank you for clarifying... can you tell me than what would be the term for the two definitions I gave?
management failure? product failure? marketing failure?
Originally posted by: taltamir
Does engineering fail mean:
1. Engineers failed to design it properly.
2. Engineers designed it properly, but management made changes to it and caused it to become a failed design.
#1 is close to being "engineering failure" but it is overly open-ended due to the use of the word "properly". Specifically I mean "properly" with respect to whose authority?
Marketing may think the product should have been designed as xyz in order for it to have been designed "properly". Doesn't mean it is an engineering failure if it is not designed as xyz.
Engineering failure merely means the resultant product as designed and specified by the engineers (which will include a built-in fail-rate already) fails to meet the stated design goals and specifications to the sampling statistics which were included in the specifications.
XBOX for example, you call it an engineering failure but I am willing to bet it was a calculated risk by management to sell the XBOX as engineered with its given in-field fail rate. Does not mean anyone in the loop failed, not engineering, not marketing, etc, just means customers were intentionally abused a little (like MIR if you think about it) by the company's decision makers all in the name of squeezing out a bit of higher gross margins for the company.
Your #2 above falls into this category a little...if your boss changed your product but you then characterized it and adequately communicated the resultant change in the product's specifications then it is not an engineering failure and it is also not a management failure, the product simply does exactly as it was engineered to do. You might not like what it was engineered to do, but a rose by any other name is still a rose.
To truly have an engineering failure the engineers would have to design a product, complete with operational specification including statistics relating to fail-rates in the field, etc, and then the resultant unaltered unrevised product would have to fail to meet those engineering stated specifications when the sampling size is properly accounted for.
Not meeting customer expectations does not mean engineering failed to design the product. Your XBOX experience is not a failure of engineering, it is a success of marketing. They got you to buy something based on you having over inflated expectations, not their fault you were so willing to assume you were buying a product with specifications xyz when really the product was engineered and manufactured to have specifications abc.
(you wanted a product at time-zero store purchase, the XBOX, and you wanted it to function in the capacity for a duration of time for which statistically you should not have expected it to...but these lifetime specifications were withheld from you, this is a failure of your government by not regulating better disclosure of the marketing teams when they make their advertisements and set your expectations regarding the specifications of the product you bought)