Most affordable housing in the country.
Friendly residents.
Minimal road rage and manageable traffic.
Low crime.
Tremendous health care facilities.
Property taxes are relatively high (but not NJ level).
Plenty of locally owned shops and restaurants (i.e. every place isn't a chain or a franchise).
Growing technology employment including Seagate and Google.
Westinghouse adding thousands of jobs for nuclear power plants.
Poor choice of elected officials (i.e. practically any nominated Democrat gets elected - regardless of record). Promise to cut taxes, get elected, and then immediately raise taxes? No problem, you'll get re-elected next time.
Stable neighborhoods. People know their neighbors and watch out for each other which keeps crime low.
Not perfect, but overall I think it's a great place to live.